Insight

Performance measures become increasingly more regional and country specific and local values are prioritised. But, as many Asian organisations become regional global players they also play down national credentials.

Insight

10 Seconds of Attention

10 Seconds of Attention

Increased consumer choices and channels leave brands fighting for 10 seconds of attention. A new paradigm will emerge, based on dynamic, fast-moving, calls to ac4on rather than long-term relationships with delayed rewards.

Insight

A 3D View of Payments

A 3D View of Payments

Technology will allow multiple variables to be compared in real-time, producing a 3D view allowing traders to consider what they are buying, why they are buying it and the impact that this may have instantaneously.

Insight

A Data Marketplace

A Data Marketplace

Data is a currency, it has a value and a price, and therefore requires a market place. An ecosystem for trading data is emerging and anything that is information is represented in a new data marketplace.

Insight

A New Operating Environment

A New Operating Environment

The influence of non-state actors has expanded. Jurisdiction has grown beyond boundaries and technological change has outpaced society. The role of the state has had to evolve and to succeed in this new operating environmen.

Insight

A New Order?

A New Order?

We are witnessing the transition to a new order: New national interests, new trading routes, new products / services are all emerging. How to ensure the development of trade in this environment will be key to success.

Insight

Access Unleashed

Access Unleashed

A shift of focus from access to one of mobility is underpinned by both an increase in online interaction and a decrease in personal transport. This shift in focus leads to more technology-enabled business model innovations.

Insight

Action, Responsibility and Accountability

Action, Responsibility and Accountability

Increased corporate transparency and lack of government resource means that millennials look to business rather than government to drive social change. Public action drives the agenda.

Insight

Active Divestment

Active Divestment

A potential change is the influence of the divestment movement which is currently focused on persuading institutional investors to divest from fossil fuels, but which in time may extend to investments in other resources.

Insight

African Spring

African Spring

Ineffective governance encourages a disaffected population to demand new political leaders who put the needs of the public before their own: Voices from the middle and wealthy classes initiate necessary system change themselves.

Insight

Age Diversified Workforces

Age Diversified Workforces

The demographic changes underway are fundamentally altering virtually all aspects of life as we know it. Workforces are becoming older and more age diversified than ever in history.

Insight

Agreement on Use Not Collection

Agreement on Use Not Collection

The best approach to future proof access to big data is to ensure there is agreement around its use, not its collection. We need a core reference dataset to identify the data that is most effective in driving social and economic gain.

Insight

Air Quality

Air Quality

As more experience asthma and other breathing difficulties , urban air quality becomes a visible issue and a major catalyst for change – in transport policy, in energy source and in city design.

Insight

Aligned Initiatives

Aligned Initiatives

Organisations align their plans with collective world / regional initiatives. They contribute to macro goals either directly or by ensuring that resources are allocated to where they can make the most difference.

Insight

Almost Zero Waste

Almost Zero Waste

Escalating waste production and new attitudes, approaches, regulation and business models lead many to aim for an almost zero waste society

Insight

Appropriate Regulation

Appropriate Regulation

More appropriate regulation drives hot-spots of trade growth through special economic zones and free-zones that result in the movement of business, people and wealth. Protectionist regimes lose out as a result.

Insight

Asian Government Connections

Asian Government Connections

Asian companies continue to be more closely linked to government than many of their counterparts in the west. This shapes how they operate and how they evolve.

Insight

Austerity as Opportunity

Austerity as Opportunity

Budget constraints mean that doing good shifts from supporting others to the removal of obstacles which prevent individuals from accessing opportunity. Social models change from ‘doing to’ people to “building self-reliance”.

Insight

Authentic Organisations

Authentic Organisations

Companies are open on their beliefs and perspectives and transparent on the financial and wider impact of their activities. As society appreciates true transparency, it sees organisations as being authentic.

Insight

Automated Trucks

Automated Trucks

Autonomous and driverless trucks are now starting to have impact. The vision of long-distance platoons of trucks all running on intelligent highways without drivers has been a topic for some years... but the reality is not far away.

Insight

A New Social Contract

A New Social Contract

Definitions of success become more personally meaningful to each individual and are supported by employers, re-purposed unions and the power of the sharing economy network.

Insight

Back to the Village

Back to the Village

In developing markets, increased societal fragmentation, off-grid living and a growing disenchantment with the inefficiency of the status quo leads to a return to community ‘village’ lifestyle where local independence reigns.

Insight

Basic Sanitation

Despite major initiatives, basic sanitation is a gap for many and prevents wider social progress: Female education stops at puberty, open public defecations continues, water is contaminated and public health suffers as a consequence.

Insight

Being Part of Society

Being Part of Society

Is the purpose of the corporation just about pursuing profits, or does it have a broader responsibility to produce socially beneficial outcomes and be a part of society rather than apart from it?

Insight

Being Part of the Solution

Being Part of the Solution

Some see the failure to make capitalism inclusive and to address sustainability challenges as an opportunity to build deep relationships with customers and stakeholders by working on solutions to societal challenges.

Insight

Benefits from Globalisation

Benefits from Globalisation

While globalisation may create opportunities and increase food distribution the benefits predominantly flow to those with a developed and secure food supply.

Insight

Better Employers

Better Employers

Given that the travel and tourism industry is a huge employer, the development of and tighter controls on employment rights are likely to be a significant factor in the future.

Insight

Big Data Opportunities

Big Data Opportunities

Most of the opportunities big data can offer have yet to be fully exploited. The reality is that there are different chunks of data that are collected, stored and managed in multiple ways.

Insight

Brand vs. Platform Loyalty

Brand vs. Platform Loyalty

Digital platforms will be both friend and enemy to brands. Platform-based loyalty may threaten traditional brand loyal4es. Brands will respond in different ways, with temporary price wars perhaps giving way to new alliances

Insight

Breaking Good

Breaking Good

Those who grew up with social media redefine charitable giving and force transparency through relentless research, ruthless focus and a fundamental belief in multiple community engagement.

Insight

Bribery and Corruption

Bribery and Corruption

Non-state actors, that have no stake in the waterways, are more likely to disrupt them. More prosaically, roadside checkpoints cause delays but in addition they are often collection points for bribes and “safety money”.

Insight

Bridging the Gap

Bridging the Gap

Organisations recognise that they have a responsibility to fill the gaps left by government as the lines of accountability blur between commercial activity, civil society and the state.

Insight

Broader Cyber Terrorism

Broader Cyber Terrorism

Cyber attacks move from the virtual world to the physical - attacking planes, u0li0es and industrial systems. Some see a corresponding slow down in the adoption of sensors and wider use of private encryption technologies.

Insight

Business Response to Resource Risks

Business Response to Resource Risks

To prevent the exploitation of global regulatory arbitrage, we work out how to more effectively govern the global footprint to create a level playing field: Business and government develop new models to manage risk.

Insight

Business Solutions to Societal Problems

Business Solutions to Societal Problems

Re-visioning the role of business in society may lead to a reduction in inequality, less partisan politics and greater action as businesses take the lead rather than waiting for Government to lead them.

Insight

Catering for the Displaced

Catering for the Displaced

Climate change drives migration, which in turn creates new markets where consumer needs are based on survival. There is more benefit in providing low cost goods supporting a basic lifestyle rather than aspirational luxury.

Insight

Changing Corporate Motivations

Changing Corporate Motivations

Brought up with technology, 2025 business leaders have different motivations and will challenge the current order of influence. In turn this will impact how they collaborate with others and redefine the meaning of success.

Insight

Changing Customer Expectations

Changing Customer Expectations

Customers will expect different things from their payments experience: instead of just ‘security’, there will also be a need for greater individual control, flexibility, choice, efficiency, convenience and “good friction”.

Insight

Changing Direction In-transit

Changing Direction In-transit

Although targets can drive change they can also stifle flexibility. To ensure relevance they are tempered by consistent knowledge sharing, collaboration and iterative action.

Insight

Changing Dynamics of Consumption

Changing Dynamics of Consumption

A move to more conscious consumption of experiences instead of the hyper-consumption of stuff results in a shift in the utilisations of assets and social view of status and hence associated anxiety around progress in a low-growth world.

Insight

Changing Role of Government

Changing Role of Government

Entities compete with the state for influence - environmental, human rights, and other activist NGOs – and operate at many levels of government around the world. This new dynamic changes the role of the state.

Insight

Changing Travel Motivations

Changing Travel Motivations

Demographic shifts and technology developments influence when and why we need to travel. Motivations for work and leisure mobility blur and dynamic pricing and the sharing economy deliver greater efficiency in the system.

Insight

China as Asia’s Voice

China as Asia’s Voice

Despite growth of other ASEAN nations, for the next decade China remains the clear economic leader in the region – becoming more influential as the primary source of capital and the voice of Asia on the world stage.

Insight

China: Leapfrogging and Expanding

China: Leapfrogging and Expanding

Innovations in technology and social media platforms in China will mean that China leapfrogs traditional loyalty models and creates loyalty models that are innovations for the whole world.

Insight

China: “From Blood to Business”

China: “From Blood to Business”

Businesses in China have long operated on the principle of making the kinds of relationships with customers that are sought with family. They will bring this thinking to loyalty, reimagining brand-consumer relationships.

Insight

Chinese Convenience

Chinese Convenience

The global travel infrastructure has been built for, and by, western travellers. This will be reimagined for the Chinese - going beyond congee for breakfast to a more subtle understanding of what is ‘convenient’ for Chinese tourists.

Insight

Chinese Tourist Demographics

Chinese Tourist Demographics

More Chinese outbound tourists are expected, but little attention has been paid to their demographics. Growth so far has been in the young and wealthy, but the next decade will see a rise of less wealthy and older Chinese tourists.

Insight

Chinese Tourists

Chinese Tourists

150 million outbound Chinese tourists and a total of 500m more mobile Asians will need places to stay in other countries that align better with their specific cultural norms and expectations.

Insight

Cities Not Countries

Cities Not Countries

Cities are more important than countries and increasingly set the standards as cultural connections predominate over national identities and urban markets group around common issues.

Insight

Citizen-centric Data

Citizen-centric Data

Some see the inevitability of a citizen-centric data eco-system that empowers individuals with control and visibility over all data created by, or impacting on, them, including data after life – the onward usage of inherited data.

Insight

City-zens

City-zens

The current governance system is not good at taking into account factors such as the preferences of the non-voter (for example, city-zens), the environment and future generations.

Insight

Closing the Inequality Gap

Closing the Inequality Gap

One of the challenges facing the state is how to balance equity and autonomy. A centralised system is often viewed to be more equitable at the expense of autonomy.

Insight

Closing the Wealth Gap

Closing the Wealth Gap

Organisations seek to close the wealth gap, aiming for equality of opportunity, fostering entrepreneurial characteristics and re-imagining the public/private partnership so that growth that benefits everyone.

Insight

Coalition of the Willing

Coalition of the Willing

The need for intermediaries between the not-for-profit, corporate and statutory sector grows as, despite different motivations, doing good provides an opportunity for all to both benefit and have positive impact.

Insight

Collective Action to Control Chronic Disease

Collective Action to Control Chronic Disease

To stem the runaway costs of treating chronic diseases, multiple stakeholders collectively seek to halt key conditions: Remote monitoring, educational programmes and focused budgets are all integrated around common aims.

Insight

Combining Neuroscience and Big Data

Combining Neuroscience and Big Data

  Combining Neuroscience and Big Data Organisa4ons will take the opportunity to exploit innova4ons in neuroscience, wearable electronics and big data to provide enhanced customisa4on in the design and delivery of new products and services.

Insight

Community-based Tourism

Community-based Tourism

Community-based tourism is on the rise with holidaymakers eschewing the crowded beaches and all-inclusive packages to enjoy a more authentic experience living in the culture rather than observing it from the outside.

Insight

Competitor Collaboration

Competitor Collaboration

Wider collaborations change the payments landscape with credit card companies partnering with merchants, MNOs, and new entrants. These partnerships share infrastructure, increasing consumer utility and choice.

Insight

Conflicting Motivation

Conflicting Motivation

Increasing competition for limited funding, duplication of effort, mistrust and poor collaboration combine to reduce the impact of social organisations and leave the vulnerable to suffer.

Insight

Connected Prediction

Connected Prediction

Led by healthcare, we move from disparate, under-utilised data sources to real-0me synthesis of multiple data platforms with improved accuracy and speed. Predictive analytics drives hyper-personalisation and early action.

Insight

Conscious Stewards

Conscious Stewards

We are more aware of the consequences of our actions: There is a sense of stewardship of the world - not only in how we manage our home, but also in how we live in our ecosystem. We start to behave as conscious stewards.

Insight

Consistent Decision Making

Consistent Decision Making

Organisations adopt balanced decision-making processes that drive consistent behaviours – using an appropriate set of measurement criteria, metrics and long term horizons.

Insight

Consistent Integrity

Consistent Integrity

Organisations behave consistently, with integrity and with honesty in all that they do – with clear alignment between their strategic objectives, behaviours, culture, systems and incentives.

Insight

Constant Learning and Skill Development

Constant Learning and Skill Development

Personalised and contextually relevant on-the-job training and education will extend effective working lives and ensure that skills are constantly refreshed.

Insight

Consumer Power

Consumer Power

The consumer is likely to gain the upper hand in terms of the power dynamic and principles such as ‘great customer service’ will no longer be a negotiable.

Insight

Consumer Power

Consumer Power

The consumer is likely to gain the upper hand in terms of the power dynamic and principles such as ‘great customer service’ will no longer be a negotiable.

Insight

Consumer-Driven Trade

Consumer-Driven Trade

A new trade order leaves behind the monolithic, legacy institutions of the post-war era: Trade is empowered from the bottom-up, with conscious citizenship driving more nimble self-regulation and a reduction of tariffs.

Insight

Continuous Learning to Enable Employment 

Continuous Learning to Enable Employment 

As the pace of change accelerates, the knowledge economy grows and the value of accreditation declines. This leads to a shift from "education then work" to a world of "continuous learning” needed to keep us all employable.

Insight

Continuous Proof of Loyalty

Continuous Proof of Loyalty

Brands have to consistently demonstrate their loyalty to consumers as customer mobility and switching between brands increases. Global, regional and local affiliations blur and drive wider brand consolidation.

Insight

Counting the Costs of Loyalty

Counting the Costs of Loyalty

Keeping customers loyal is increasingly expensive. Brands will learn to differentiate between the ‘truly’ loyal and the merely ‘conveniently’ loyal, in order to maximise the value in maintaining costly long-term relationships.  

Insight

Creating Lasting Change

Creating Lasting Change

The use of regulatory sticks and carrots has the potential to achieve high impact but may be resisted by incumbents. A subtle approach of experiments to “nudge” the system in the desired direction may have greater impact.

Insight

Creating Skills Demand

Creating Skills Demand

NfP investment in leadership development initiatives helps ensure the long-term health of the sector but this requires funders and regulators to support the adoption of and measure against an agreed leadership code.

Insight

Crypto-Anarchists

Crypto-Anarchists

Consideration is increasingly given to empowering totalitarianism through surveillance to help deal with crypto-anarchists. Totalitarian surveillance is seen as particularly necessary as emerging economies drive rapid change.

Insight

Cultural Relevant Conundrum

Cultural Relevant Conundrum

In an increasingly global and diverse world how will brands embrace national consciousness and touch consumers whose national identity is disconnected to where they live? How will brands reconnect with the diaspora?

Insight

Currencies of Meaning

Currencies of Meaning

New trusted currencies of exchange emerge to better facilitate transactions, trade, authentications and validation. Money as a means of exchange is complemented by new systems to which we attach increasing significance.

Insight

Customers Before Shareholders

Customers Before Shareholders

Driven by changing views of their social value, corpora4ons will increasingly seek to focus more on real customer needs and so decrease emphasis on short-term pressure from shareholders.

Insight

Cyber Reputations

Cyber Reputations

Personal and corporate cyber reputations move with the individual, enabling transparency and accountability about performance of services and interactions.

Insight

Data Analytics

Data Analytics

Data analytics can help build understanding on how to use the water cycle to respond to the challenges of climate change. It can also lead to increased scrutiny of water utilities and a better understanding of cost.

Insight

Data and Democracy

Data and Democracy

Many question whether privacy will enable the democratic process: Is there privacy without democracy? Citizen data is increasingly publicly used and shared by governments as an instrument of social change.

Insight

Data Criminality

Data Criminality

Data becomes the currency of criminal opportunity - which supports, feeds and innovates operations such as human trafficking, fraud, counterfeit, drugs, prostitution, and paedophilia – thus blurring the vision of an open data utopia.

Insight

Data Curators

Data Curators

Personal Information Managers grow in number and seek to manage and protect both ‘free’ individual data sets and aggregated data: “If you are not paying for a product, you are the product.”

Insight

Data Ethics and Trust

Data Ethics and Trust

As trust increasingly drives success, organisations will seek to make data ethics a focus. In order to engage and gain buy-in from governments and consumers alike, trust in data usage will become a core platform for differentiation.

Insight

Data Exploitation

Data Exploitation

If it is discovered that companies exploit data that has been collected without genuine permission and use it in ways that have no societal benefit there is a risk that a negative public response will limit opportunities for everyone.

Insight

Data Impurity

Data Impurity

As more decisions are made with reference to Big Data analysis - the question of if data is well collected, or manipulated, will become more important. ‘Data standards’ will emerge to cope with growing complexity of merging data sets.

Insight

Data Islands

Data Islands

Some economies seek to maintain closed or parallel networks, independent of global systems. Different approaches from the standard are developed for major popula0on centres and, in 0me, could have global reach.

Insight

Data Ownership

Data Ownership

Individuals recognise the value of their digital shadows, privacy agents curate clients’ data sets while personal data stores give us transparent control of our informations: We retain more ownership of our data and opt to share it.

Insight

Data Prioritisation

Data Prioritisation

An increasingly digital healthcare system is driven by access to credible data that is priori0sed above the noise. The value of such key data increases as its ability to unlock opportuni0es and improve diagnosis rises.

Insight

Data Risk Management

Data Risk Management

As privacy and data are subsumed within wider risk frameworks, greater self-regulation and more in-house data risk management will lead to deeper integration of engineering, privacy and policy.

Insight

Data Risk Management

Data Risk Management

As privacy and data are subsumed within wider risk frameworks, greater self-regulation and more in-house data risk management will lead to deeper integration of engineering, privacy and policy.

Insight

Data’s Impact on Health

Data’s Impact on Health

BeJer use of data and technology has the power to improve health, transforming the quality and reducing the cost of health and care services. It can give pa0ents more control over their health and empower carers.

Insight

Data-conscious Citizens

Data-conscious Citizens

The need for citizens to understand how data is used will grow. Education will be needed to combat new inequalities, and enable people to fully take part in society: understanding data will become part of civic self-conscious

Insight

Decoupling

Decoupling

Many are questioning when the perpetual economic growth model can be substituted - whether we can achieve ‘prosperity without growth’ and what role decoupling of these two can play.

Insight

Deep Moral Reach

Deep Moral Reach

Socially valued organisations utilise their authority to help stakeholders to do the right thing and recognise the need and obligation to show them how others are better off by doing so.

Insight

Deeper Loyalty

Deeper Loyalty

While travellers are used to points, many see the need for deeper relationships with the hotels they prefer to visit, rather than a global portfolio that share the same brand. They seek closer relationships around their real needs.

Insight

Defining My Space

Defining My Space

Hospitality organisations increasingly optimise the experience of space – both physically and experientially - to help travellers feel comfortable and secure. This results in more memorable, personalised and efficient travel.

Insight

Delivering on Dreams

Delivering on Dreams

Organisations focus more on helping individuals and communities achieve their aspirations by employing more flexible business models that allow local adaptation of principles to suit the ambition.

Insight

Demonstrate Humanity

Demonstrate Humanity

Organisations live by desired human traits and treat others as they wish to be treated themselves, provide time and space to pursue innovation, display a visible conscience and apologise when things go wrong.

Insight

Desalination Essential

Desalination Essential

About 96% of the earth’s total water supply is found in oceans and there is broad agreement that extensive use of desalination will be required to meet the needs of growing world population.

Insight

Device is King, Consumer is Queen

Device is King, Consumer is Queen

The device is the focus of the future – it knows where you are, what you redeem and will consolidate all your information. Travel brands have to understand the ways devices will mediate their relationships with customers.

Insight

Device is King, Consumer is Queen

Device is King, Consumer is Queen

Whether on devices or in the cloud, our digital repositories will know who we are, where we are and what we redeem. Businesses need to understand these new intermediaries and how they define our relationships with their brands.

Insight

Device is King, Consumer is Queen

Device is King, Consumer is Queen

Whether on devices or in the cloud, our digital repositories will know who we are, where we are and what we redeem. Businesses need to understand these new intermediaries and how they define our rela4onships with their brands.

Insight

Devolution of Government

Devolution of Government

Local government provides a better locus for organisations trying to influence place-based strategies and cross sector ways of working, and also helps to generate funding directly from the communities they are looking to serve.

Insight

Different Pathways

Different Pathways

The developed world focus will be on growth in electric and hybrid-fuel vehicles and self-driving vehicles. For countries with less advanced transport systems, manufacturers are likely to deploy established technologies.

Insight

Digital Autonomy

Digital Autonomy

Increasing access to more personal and group data allows individuals to take informed views on their health. As information is decoupled from the professions, the public become more specific about their needs.

Insight

Digital Commons

Digital Commons

The ‘digital commons’ will continue to grow, empowering more and more citizens and consumers to take maKers into their own hands, such as deploying end-to-end encryption, anonymisers and by “watching the watchers”.

Insight

Digital Marketplaces

Digital Marketplaces

Shared business models and digital aggregators improve efficiency, eliminate middle-men and drive higher incomes. India moves beyond labour arbitrage to be a provider of knowledge and professional services.

Insight

Digital Money

Digital Money

Cash is gradually, but not completely, replaced by digital money providing consumers with more convenience / choice – and organisations with lower cost transactions. More new offers emerge, including in the black economy.

Insight

Digital Regulatory Regions

Digital Regulatory Regions

With learnings from successes in East Africa, autonomous/sovereign regulatory authorities come together to create continuous digital regulatory regions that span geographic borders and boundaries and lead to payments convergence.

Insight

Diluted Value of Loyalty

Diluted Value of Loyalty

Consumers will increasingly face the problem of having a wallet fat with loyalty cards. In this scenario, the value of loyalty may become diluted, the consumer may become overloaded, eventually disengaging from loyalty altogether.

Insight

Disaster Recovery Services

Disaster Recovery Services

As businesses increasingly suffer from the impact of natural and man-made events - such as climate change, cyber crime, terrorism and system failures - there is a growing demand for disaster recovery advice and services.

Insight

Disconnected Business

Disconnected Business

Big business has become disconnected from the broader society within which it operates. A narrow focus on short-term returns has led some to act in ways that benefit themselves whilst harming society and the environment.

Insight

Disruption and Resilience

Disruption and Resilience

Disruptions and instability increasingly interrupt travel. As such safety, security and health rise as key criteria for travel decisions and the travel industry seeks to be better prepared and deliver greater resilience in these instances.

Insight

Disruptive, Decentralised Consensus Ledgers

Disruptive, Decentralised Consensus Ledgers

Platforms, such as block chain, developed for crypto-currencies reduce cost and complexity to connect multiple parties to a single agreed digital record shared by all. This transforms the way we hold, access and value information.

Insight

Diversity of State Powers

Diversity of State Powers

As targeted monitoring replaces broad mass-interception, more prevalent and robust collection of personal data by states in many regions is increasingly subject to international security frameworks. But others do not comply.

Insight

Doing More with Less

Doing More with Less

The focus should extend to solutions that do more with less: irrigation efficiency, automated farming techniques and demand management in our cities. Smart infrastructure will help to improve performance.

Insight

Double Counting

Double Counting

There is a growth in structured volunteering which helps individuals develop new skills and relationships while also making a difference in their community and in broader society.

Insight

Doubling of International Tourism

Doubling of International Tourism

In 2012 the number of tourists crossing international borders reached over 1bn. Much of the demand is fuelled by rising household incomes in emerging economies… International tourist arrivals are expected to reach 1.8bn by 2030

Insight

Dreaming of Humanity

Dreaming of Humanity

The norm will be automation: machines will respond to humans who respond to machines. Human interaction will only be used to problem-solve and provide more personalised and premium services.

Insight

Driving Economic Growth

Driving Economic Growth

Transport infrastructure investment creates employment and economic flows and holds the promise of enabling more movement and in turn more economic activity.

Insight

Driving Systemic Change

Driving Systemic Change

In order to shift the status quo, organisations increasingly refrain from token individual actions and seek to enable bolder, bigger, collaborative actions that can drive change across a whole sector or system.

Insight

Dynamic Experiences

Dynamic Experiences

Consumers ideas of utility value and expectations of loyalty move from a recognition of the value in standard loyalty propositions to dynamic, exciting, changing and variable experiences that are ‘here today’ and ‘gone tomorrow’.

Insight

Eastern Centricity

Eastern Centricity

With China’s 500m-strong middle-class burgeoning and travel barriers diminishing, Western and Eastern cultures meet and feed off one another, shifting global norms.

Insight

Ecosystem Enhancement

Ecosystem Enhancement

Organisations take a broader view of their impact and responsibility and take conscious, consistent, smart decisions that enhance quality of life and help to provide a cleaner, healthier environment.

Insight

Educated Consumers

Educated Consumers

To improve both health and waste we see multiple campaigns, both global and local - at school and in the home – that help consumers better understand labelling, the benefits of home cooking and balanced diets.

Insight

Education and Economics

Education and Economics

Education will be equally important as consumer attitudes in the adoption of different patterns of food consumption. Part of the equation must be to pay farmers more for their products.

Insight

Embracing Diversity

Embracing Diversity

Organisations exhibit more visible understanding that being open and welcoming to a breadth of thought, perspective and behaviour can enable more progress to be made more quickly.

Insight

Emerging Norms

Emerging Norms

Influential developing economies drive new rules and practices where individuals and organisations design for risk and volatility - and are no longer limited by legacy business models and infrastructure.

Insight

Empowering Local with Global

Empowering Local with Global

Alongside consolidation of large food corporations, we see hyper-local diversities in food production and supply chains - driven by global networks that enable local-to-local sharing of information, resources, and technologies.

Insight

Empowering the Crowd

Empowering the Crowd

In the future anyone will be able to trade, immediately knowing the amount they are paying in the currency of their choice. The number of participants will drive the market rather than single, large-scale investors.

Insight

Enabling Scale

Enabling Scale

The potential for greater collaboration … creates a specific role for the state in the network to identify successful ideas and scale them, leveraging its resources to augment the delivery of public services.

Insight

End of Charity

End of Charity

The 20th century donative charity model reaches its limit.  Models emerge that are more nimble, more commercial, more collaborative, more empowering, more temporal for good.

Insight

End-to-End Experiences

End-to-End Experiences

To simplify the customer journey and exploit inefficiencies across the travel eco-system, new technology-led services decouple and disintermediate current providers: New seamless, integrated apps re-bundle the a-la-carte choices.

Insight

Enlightened Leaders

Enlightened Leaders

Organisations have leaders who recognise the impact of their decisions and behaviours on the future success of the societies in which they are a part of and that they serve.

Insight

Entitlement is not Universal

Entitlement is not Universal

The implications for some are clear: we need a different healthcare model, we need technology to really deliver improvements at scale and at low cost and to start reducing the level of cover to a good proportion of some populations.

Insight

Evolution of Security

Evolution of Security

The need for physical security reduces with the demise of the use of cash. In its place, more secure digital solution platforms pervade with a consolidation of identity and payments into an ecosystem that includes crypto-currencies.

Insight

External Drivers

External Drivers

Much of the labor market woes of the past decade are down to the financial crisis, reduced investment and the impact of globalisation. Many middle-skill jobs will prove more resistant to unbundling than advertised.

Insight

Extreme Customer Centricity

Extreme Customer Centricity

Customer engagement will become a core function that cuts across traditional silos, and helps to focus entire businesses on the contextual needs and value opportunities for different audiences at different stages of a customer journey.

Insight

Extreme Faiths

Extreme Faiths

Religion continues to be a powerful galvanising force defining our values, ac4ons and identities - but in some regions is increasingly polarising. Fanaticism continues to rise - amplified by social technologies.

Insight

Fair Compensation

Fair Compensation

Fairer prices for farmers, food producers and consumers are driven by the elimination of subsidies, the introduction of sustainability accounting into the corporate P&L and increased transparency and traceability of supply.

Insight

Fair Compensation

Fair Compensation

Fairer prices for farmers, food producers and consumers are driven by the elimination of subsidies, the introduction of sustainability accounting into the corporate P&L and increased transparency and traceability of supply.

Insight

Faith Across Borders

Faith Across Borders

Increasing migration and second-generation disillusionment creates a  sense of nostalgia for traditional values. Formal religion, and variants, provide belief systems which are stronger than national identity.

Insight

Faith in the Future

Faith in the Future

Young women are increasingly empowered and know their rights. Conversely some young men are confused by their sisters’ growing confidence and look to tradition to support the status quo.

Insight

Farm to Market Efficiency

Farm to Market Efficiency

With some countries losing over 40% of food in the supply chain, food storage and distribution are seen as areas for increased efficiency. Private companies take greater responsibility, reducing corruption: Prices are more stable.

Insight

Feeding the Bottom of the Pyramid

Feeding the Bottom of the Pyramid

Achieving and maintaining lower prices and more efficient large scale distribution to and within cities is a social priority. Balancing this with higher safety standards and food service costs is however a challenge for some.

Insight

Feminine Spirit

Feminine Spirit

Leading organisations, in particular those in the West, promote and invest in women, better representing the populations that they serve. Many benefit from doing so.

Insight

Filled to the Gunwales

Filled to the Gunwales

The maritime sector is global, mobile and growing. Ships carry 80% of global trade and with international trade forecast to grow strongly, seaborne trade is expected to increase rapidly to match demand, which is predicted to double by 2030 (from 2015).

Insight

Final Frontiers

Final Frontiers

The growth of space tourism, increasing interest and participation in Arctic/Antarctic trips, deep sea exploration and other remote journeys all drive more of us to seek to access the inaccessible.

Insight

Financial Inclusion Driven by Payments Companies

Financial Inclusion Driven by Payments Companies

Improvements in financial education for the mass are driven by the payments industry, not governments. Predicative algorithms protect consumers by reducing their ability to over-extend themselves with cheap credit.

Insight

Flexi-water

Flexi-water

Continuing uncertainty around water supply will require smart, flexible water management systems to cope with drought and flood, the effects of climate change and the demands of new industries and shifting populations.

Insight

Food for Thought

Food for Thought

Growing awareness of the ‘whole food system’ and open discourse on the role of food in society, leads to a return to traditional food sharing rituals and a rediscovery of the importance of food to social cohesion and well-being.

Insight

Food Resource Optimisation

Food Resource Optimisation

New technologies in the food system, from data-driven seasonal and market forecasting, to robotics and bio/gen-tech, lead to greater resilience to shocks (e.g. drought), lower costs and bigger and better quality yields.

Insight

Food Safety

Food Safety

Led by WHO and other multinational partnerships, a gradual shift towards more harmonised and global food standards and international regulations has to first overcome food politics and significant national self-interests.

Insight

Fragmented Giving

Fragmented Giving

Funding models change as donors focus on short term projects rather than long term funding.  Some services suffer as their appeal fails to catch the millennial zeitgeist.

Insight

Free Banking from Non-traditional Players

Free Banking from Non-traditional Players

Innovative business models - underpinned by changing technology, consumer demand and governments pushing for cheaper or free banking - open the doors to new entrants from outside the sector that break old monopolies.

Insight

Free-trade Zones “In-a-Box”

Free-trade Zones “In-a-Box”

Free-trade zones rise in popularity and are replicated globally. As they help to enable economic growth and security, even in challenging environments, commercial success comes as they expand and merge.

Insight

Future Focused

Future Focused

Organisations increasingly reflect a desire to care for the next generation, actively questioning the value of capital, implying a return to notions of tradition and of passing on a legacy that is about more than money.

Insight

Future Options

Future Options

Society has two options relating to meeting demand growth – ‘predict and provide’ (responding to expected demand) and ‘decide and provide’ (shape change in the face of uncertain future needs).

Insight

Future Proofing

Future Proofing

Greater attention needs to be given to how infrastructure can be ‘future proofed’ and made ready to accommodate the needs of a changing society.

Insight

Fuzzy Boundaries

Fuzzy Boundaries

Social enterprises and community interest initiatives reduce the gap between the private and social sectors and provide greater opportunities to do good and create social value.

Insight

Genetic Cocktails

Genetic Cocktails

The ability to match ingredients to personal health traits drives the expansion of bespoke drinks designed to deliver functional as well as flavour benefits to the individual.

Insight

Global and Regional Agreements

Global and Regional Agreements

While bilateral trading relationships are more probable, the opportunity for global and regional agreements has to be pursued in order to show intent and direction of travel.

Insight

Global Privacy Treaty

Global Privacy Treaty

As different regions all seek to progress data regulation via the likes of APEC and the EU, the emergence of a global privacy framework is championed by those looking for control and transparency: A Geneva Convention for privacy?

Insight

Global vs. Bilateral Agreements

Global vs. Bilateral Agreements

A key question for the next decade will be whether we will be able to achieve true global agreements, or will bilateral trade agreements remain the way by which nations can better manage and control economic influence?

Insight

Global vs. Local

Global vs. Local

Technology is by its very nature global and data does not respect national boundaries. Can na0on states continue to set the rules or will tension in global interoperability drive us to design for global standards but with localised use?

Insight

Good Jobs

Good Jobs

Companies out-perform through a combination of better wages, investment in training, and appropriate technological investment to support staff… High value work benefits individuals, businesses, as well as society as a whole.

Insight

Government Intervention

Government Intervention

With loyalty platforms increasingly utilising personal data – and social media platforms providing private spaces for potentially undesirable behaviours – government intervention in loyalty models becomes more likely.

Insight

Growing Consumer Awareness

Growing Consumer Awareness

The dream of affordable travel is being obscured by climate change and a growing awareness among consumers that sustainability and responsible travel are set to impact how we understand, embrace and manage our holiday plans.

Insight

Growing Distrust

Growing Distrust

Growing awareness and distrust will increasingly become a factor in decision making for ordinary people – decisions about the products we use or abandon, the brands we associate with, the political leaders we elect.

Insight

Growth of Mobile Point of Sale

Growth of Mobile Point of Sale

In the next ten years there will be a global acceptance of electronic payment products. We are nearly there with Square and iZettle. Such is their success it is expected that by 2019 46% of POS terminals will be mPOS.

Insight

Growth of Special Economic Zones

Growth of Special Economic Zones

Although some see limits to their application, going forward Special Economic Zones are expected to play a continued major role in providing the facilities for accelerating change and improving trade efficiency.

Insight

Hard Choices

Hard Choices

In a society where there is a widening gulf between rich and poor, the rich may live increasingly separate lives and provide for their own “public services”.

Insight

Healthcare for All

Healthcare for All

Globally healthcare is already well over a $6 trillion industry, but nearly 70% of the world population does not receive decent healthcare services. We need a revolution in order to service the en0re market.

Insight

Higher Yields

Higher Yields

With a focus on soil rejuvenation, better education of farmers and more widespread use of animal feeds, medium-sized Asian farms use proven technologies to more than triple output per acre and per litre of water.

Insight

Hollowing Out the Professions

Hollowing Out the Professions

Technology is challenging the white-collar worker and automating both middle and high-end jobs. The future will see fewer accountants, lawyers and doctors and a hollowing out of the previously ‘safe’ professions.

Insight

I, Robot

I, Robot

We will see urgent debate on the accountability and ethicacy of machines and systems making autonomous decisions, using our data. Solutions will have profound implications for the development of data-driven technologies.

Insight

Imaginative Alliances

Imaginative Alliances

In order to instigate positive change new alliances are formed between multiple organisations all prepared to share resources, creativity and intelligence. Increasingly the social sector choreographs this process.

Insight

Impact of Regulation

Impact of Regulation

The regions that gain most initially will be those where there is advanced regulation to act as a catalyst for AV deployment. Addressing information sharing, collaboration, and liability are critical.

Insight

Importers to Exporters

Importers to Exporters

Better data management, farmer education and genetics combine to enable more food to be produced from the same land. Previous net food-importing nations become self-sufficient and some become net exporters.

Insight

In Control of Happiness

In Control of Happiness

We see measures of self-actualisation developing which are based on happiness and balance in life. These are dictated by individuals and not limited by external circumstances.

Insight

In-Built Flexibility

In-Built Flexibility

Recognising that there is no perfect transport solution, policy makers increasingly bet on longer term options with built-in adaptability for changing technologies and infrastructure use.

Insight

Incentives in Flux

Incentives in Flux

Budgetary pressures continue and reimbursement models will need to change. There is greater emphasis on paying healthcare providers based on measurable outcomes, rather than simply for the number of procedures they perform.

Insight

Increasing Competition for Grains

Increasing Competition for Grains

Changes in population and cuisine have led to a tremendous rise in the demand for animal-source protein. The competition between livestock and humans for grains and other high quality plant foods is a major challenge.

Insight

Incumbent Blockers

Incumbent Blockers

Several large, well-established organisations continue to seek to prevent change by arguing for short-term incremental shifts rather than wider, more collaborative system-based change that may benefit society in the long-term.

Insight

Individual Control

Individual Control

New disruptive providers are seeking to put the individual in control of their personal data. In the process, they are seeking to dis-intermediate data-intensive businesses from their existing sources of data.

Insight

Inequality Chasm

Inequality Chasm

Extreme social inequality combined with the increasing use of technology to deliver services numbs public understanding, dehumanising the needy and making it harder for NfPs and NGOs to attract funding and support.

Insight

Inequality Dilemma

Inequality Dilemma

The inequality dichotomy in developing countries continues to expand, beyond just wealth and opportunity: Gender, race and skills gaps all increase and, even as some of the poorest see improvements, the wealthy pull further away.

Insight

Infectious Diseases Post-Ebola

Infectious Diseases Post-Ebola

The world prepares for infectious disease outbreaks with renewed vigor. There is increased preparation and coordination among both public and provider stakeholders and greater investments in early warning systems.

Insight

Influence of Key Cities

Influence of Key Cities

As they grow cities become increasingly influential in their own right. Often centres for innovation, their reach stretches far beyond the confines of national boundaries as they position themselves as centres of excellence.

Insight

Informed Consent

Informed Consent

Given complex data flows, informed consent is increasingly challenging – so an alternative is needed: An accountability governance model incorporating ethics and respectful data use is a compelling substitute or complement.

Insight

Instability, Conflict and Event Risk

Instability, Conflict and Event Risk

There is an end to the equilibrium with increasing regional volatility and instability. Power, migrants and trade move to those states best able to build adaptive capacity, functional redundancy and resist protectionist pressures.

Insight

Integrated Dollar Protection

Integrated Dollar Protection

As more disruptive technologies upset the status quo, international regulators collaborate to try to protect the US dollar as the global reserve currency and seek to enable an appropriate pace of change.

Insight

Integrated Global Governance

Integrated Global Governance

Regulations to support global, regional and local transactions will increase. A set of global integrated standards for payments and services will emerge to which key regulators and merchants all sign up to.

Insight

International Security – a Public / Private Partnership?

International Security – a Public / Private Partnership?

Increasing global unrest and rising international fundamentalism challenge trade routes and places of production. Corporates enhance government security to protect assets and maintain safe working environments.

Insight

Investment in Innovation

Investment in Innovation

There has been a global decline in agricultural R&D in the past four decades. There is now an urgent need to redouble the agricultural research effort. The new food producing system has to be science-based with low resource input.

Insight

Keeping Pace

Keeping Pace

We see a compression of timescales within which the state operates. The key question to answer is can governance keep pace with the changes in the rest of society?

Insight

Knowing The Unknown

Knowing The Unknown

By 2020 people and connected objects will generate 40 trillion gigabytes of data that will have an impact on daily life in one way or another. This data will make known about us things that were previously unknown or unknowable.

Insight

Last Mile Efficiency

Last Mile Efficiency

The benefits to be gained from bringing the same level of efficiency to the last mile as there is to the first thousand is attracting attention: There will be more focus on reducing inefficiencies around the final part of delivery.

Insight

Learning to Upgrade

Learning to Upgrade

A shift occurs in how education is delivered across the service industry globally.   Blended learning, better brand application and capacity building in HR, results in a more data-led, multi-skilled workforce and so a better guest experience.

Insight

Lengthening Relationships

Lengthening Relationships

With the sector under attack from outside, hospitality companies see the need for new points of contact that are different from the past: They want to lengthen relationships with customers both before and after the stay.

Insight

Less is Not More

Less is Not More

Increased automation allows us to produce more with less, decoupling the link between wages and productivity. Many national policies have to address an increasingly under employed workforce.

Insight

Lessons From Large Cities

Lessons From Large Cities

Smaller cities and towns will increasingly adopt approaches that have worked in larger cities: Multi-modal, integrated transport options will be adapted and optimised for midi cities.

Insight

Life-long Learning

Life-long Learning

Education is a high priority for all nations to remain competitive in a global market place: It is increasingly available on line. Widespread internet access allows governments to make life-long learning available for those who want it.

Insight

Lifespan Limits

Lifespan Limits

On a global scale, life expectancies in developed regions are continuing to rise in the 21st century and, although most people assume that there are biological limits on life span, so far there is little evidence that we are approaching them.  

Insight

Lifespan Limits

Lifespan Limits

On a global scale, life expectancies in developed regions are continuing to rise in the 21st century and, although most people assume that there are biological limits on life span, so far there is little evidence that we are approaching them.

Insight

Linkability of Open Data

Linkability of Open Data

No data will be truly anonymous: Current open data practice assumes that technology will be not be able to relink it to its source. This is not the case and so, by 2025, we will see different levels of de-identification.

Insight

Live Experiences

Live Experiences

Live sport and festivals are put on a pedestal - attracting cross-overs with other industries and greater technical innovation to enhance fan interactivity and audience engagement.

Insight

Living in Glass Houses

Living in Glass Houses

If we get it right, we will be more comfortable to metaphorically ‘live in a glass house’, allowing our personal information to be widely accessible in return for the understanding that this enables a richer, more ‘attuned’ life as a result.

Insight

Living Wage

Living Wage

Until very recently, the idea of a basic income, a minimum sum paid to all people regardless of their work status, was right of the fringe of political discourse. But it has been moving rapidly towards the mainstream.

Insight

Local Foods

Local Foods

Increased transparency around food availability and security, land use and economic literacy accelerate greater consumption of locally grown and processed foods

Insight

Loopy ∞ Loyalty

Loopy ∞ Loyalty

  Loopy ∞ Loyalty Brands will move beyond closed-loop transac4ons with individual customers, and seek to engage with social groups, especially on digital pladorms, enabling con4nuous product and service itera4on based on p2p/c2c sharing.

Insight

Love: Warts and All

Love: Warts and All

With corporate transparency becoming a necessity, businesses have to address it as both an opportunity and a threat. Successful brands will find ways to take customers with them - even as they reveal their less attractive sides.

Insight

Low Value Payments

Low Value Payments

One area that is likely to see significant transformation is low value payments - everyday, high-frequency purchases for which cash is used (typically sub $10 transactions) and make-up the bulk of cash transactions today.

Insight

Low-water Crops

Low-water Crops

With increased water stress and growing demand for food, more drought and/or salt resistant crops are developed and grown. This is supported by improved water management.

Insight

Lower Growth Economy

Lower Growth Economy

Lower expectations for economic growth in many regions will see greater use of robots to increase productivity, changing spending patterns and a rise in the sharing economy.

Insight

Loyalty Experiences

Loyalty Experiences

For brands that aspire to creating customer loyalty in this disorderly world, there is a fundamental question that needs to be addressed. Quite simply, what will ‘loyalty’ be?

Insight

Loyalty from Top to Bottom

Loyalty from Top to Bottom

Driving an authentic loyalty offer will require companies to address the rising promiscuity of employees. Organisations will have to make a choice between facilitating increasingly flexible career-paths, or nurturing internal loyalty.

Insight

Loyalty is Convenience

Loyalty is Convenience

Loyal customer behaviours may be revealed starkly as being nothing more than convenience. In a world where consumers are agile and empowered – the most convenient options will win.

Insight

Maintaining Global Food Security

Maintaining Global Food Security

Over the next decade maintaining global food security will become much more difficult as the population increases. We must double food production in a sustainable manner.

Insight

Making Compromises

Making Compromises

Reconciling the need for companies to act sustainably and in accordance with principles of international human rights with the local practices will require compromise to develop workable context and industry-specific guidelines.

Insight

Making Work Work (for People and Work) 

Making Work Work (for People and Work) 

We will see a shift in priority from ‘money matters’ to ‘meaning matters’. This will lead to the emergence of community and wellbeing managers in organisations and new ways to measure success.

Insight

Manufacturing vs. Services

Manufacturing vs. Services

One of the reasons for the boom in living standards in the C20th was because of the long boom in manufacturing, the dominant economic trend for much of the century. Productivity growth tends to fall as services become dominant.

Insight

Many Voices

Many Voices

A key challenge for the ASEAN region is leveraging regional diversity and culture beyond ethnic diversity: Age, gender, nationality and religion are all increasingly seen to have a place at the boardroom table.

Insight

Mass Medical Tourism

Mass Medical Tourism

In key locations where hotel footprints align with the medical facilities, there will be growing demand for accommodation for patients, their families and healthcare professionals.

Insight

Masters of Our Data

Masters of Our Data

In 2025 there will be a seamless border between digital and real where the digital truth becomes the real truth. We should increase awareness of our digital shadow becoming ‘masters of our data’.

Insight

Maximising Moments

Maximising Moments

Individuals seek to maximise the benefits of moments available to them -  whether efficiency, rest, enjoyment or otherwise - regardless of timespan and whether the moment was planned or enforced.

Insight

Measuring and Reporting on Impacts

Measuring and Reporting on Impacts

Wider stakeholder representation in decision-making, the requirement to report against a wider set of measures and risks and the development of benchmarks and labelling to all industries are all being discussed.

Insight

Measuring Good

Measuring Good

Despite the cost of collecting data, feedback from beneficiaries plays an increasing role in measuring success particularly when other outcomes are hard to measure.

Insight

Meeting Demand With Limited Capacity

Meeting Demand With Limited Capacity

There is a need for increased government capacity to deal with the increased demands placed on the state. In many countries, this has been exacerbated by an underinvestment in public sector capacity over the past few decades.

Insight

MiData

MiData

In the future, customers will retain full ownership of their own consumer data in machine-readable format, which they then opt to share with merchants. Some customers will hire ‘personal data managers’ to make this easy.

Insight

Millennial Induced Collaboration

Millennial Induced Collaboration

Collaboration for social impact becomes the norm as companies shift their emphasis to maintain attractive to demanding millennial customers and employees. NfPs no longer have the monopoly of doing good.

Insight

Millennial Managers

Millennial Managers

As more digital-native Millennials take the lead they bring different perspectives, experiences and expectations about societal challenges and the role of organisations. This drives a shift towards a deeper sense of purpose.

Insight

Mind, Body and Spirit

Mind, Body and Spirit

We will see a growth in travel aimed at improvements in well-being. This will include a reawakening and revisiting of local spiritual traditions in countries where travel and travellers have, to now, been associated with modernity.

Insight

Mobile Currency Convergence

Mobile Currency Convergence

Ambitions for convergence of payment types is accelerated by the creation of seamless mobile consumer experiences that unite multiple cash-less stores of value including a range of traditional and alternative currencies.

Insight

Mobile Snacking

Mobile Snacking

With over 35% of breakfasts already consumed in the car, the US continues to lead the way in mobile foods, with near constant snacking replacing structured meals.

Insight

More Demand: Less Efficient Production

More Demand: Less Efficient Production

The world’s output of iron ore has roughly tripled since 2000 and we now see declining grades of ore which require greater energy input per unit of output. Demand is increasing but production efficiency in some areas is declining.

Insight

More Efficient Production

More Efficient Production

Food will need to be produced more efficiently. Increased productivity must come from a reduced land area and resource base. We will need to be less dependent on resources that are becoming scarce or more costly.

Insight

More Niche Groups

More Niche Groups

More alternative groups, niche cults and ideologies bring together like-minded people from across traditional boundaries. Brands adapt to this rise by creating more niche product categories catering for smaller, dispersed 'tribes’.

Insight

More, Not Less Waste

More, Not Less Waste

While many aspire to a zero waste system, we see growing volumes of waste especially in cities, particularly food waste – 30% of which is now thrown away every day in Europe.

Insight

Moving Water

Moving Water

Water sources will continue to suffer from over-extraction: Mining and other activities will move into our water supply catchments. This means we will need to move water long distances in times of drought to services existing cities.

Insight

Multi-factor Authentication

Multi-factor Authentication

Multi-factor authentication will become the norm ... authentication itself will become more secure as biometric technology from hand geometry, via face recognition and fingerprints to iris recognitions become more mainstream.

Insight

Multi-Generational Travel

Multi-Generational Travel

Many elect to travel together as multi-generation groups of both families and mixed friends. They look for vacations that keep everyone happy and, as such, stress many systems based on delivering segmented experiences.

Insight

Multi-Modal Hubs

Multi-Modal Hubs

Perhaps the most significant improvement is the multi-modal approach to air and rail. Many large German airports now have modern rail stations that allow air passengers to continue seamlessly by rail to many destinations.

Insight

Natural Plus

Natural Plus

The growing affluent consumers increasingly look for natural options in many areas of life and consumption - across food, cosmetics, household goods and clothing.

Insight

Need for Change

Need for Change

Technological advances and fiscal and regulatory measures are needed to address adverse impacts of the transport system and its use.

Insight

Need for Change

Need for Change

Technological advances and fiscal and regulatory measures are needed to address adverse impacts of the transport system and its use.

Insight

New Exchange and Distribution Models

New Exchange and Distribution Models

Connected consumers co-create new forms of exchange and distribution, which are sensitive to cultural differences and often local in nature.  This reduces waste and maintains the individuality and variety of products.

Insight

New Finance Business Models

New Finance Business Models

FinTech creates new opportunities for the delivery of better business, consumer service and financial inclusion. But it also has the potential to open up businesses and consumers to greater fraud and exploitation.

Insight

New Models of Legitimacy

New Models of Legitimacy

Interdependent issues and collective intelligence re-designs governance and civic participation, maturing  from small scale start ups to broader based collaborations where success is judged by wide scale impact.

Insight

New Trade Dialogue

New Trade Dialogue

As legacy institutions become irrelevant, in order for trade to flourish, there is a need for new forms of social interaction and ability to communicate across cultures. This emerges around new, high growth trading routes.

Insight

New Trading Routes

New Trading Routes

The next decade will see the post-war routes eclipsed by the power of the Indian Ocean region with new port construction plus proposed railways from coast-to-coast across South America showing the shape of things to come.

Insight

Non-indigenous Foods

Non-indigenous Foods

Although demand for exotic ingredients rises, there will be increased awareness of the environmental consequences of growing non-indigenous crops. More informed consumers choose indigenous produce.

Insight

Non-Linear Education Paths

Non-Linear Education Paths

Building on the success of open courses, there will be a rise in non-linear education paths. Success will be re-defined to include self-actualisation and micro-badging will gain credibility. International benchmarks will emerge.

Insight

Nudge too Far

Nudge too Far

Nudge policies are popular with governments and can positively impact behaviour. Some see these as a push too far, removing any remaining sense of agency from those already disenfranchised and on the fringes.

Insight

Nutritionally Balanced Foods

Nutritionally Balanced Foods

Increasing demand for more affordable, nutritious food leads to better understanding of the links between food, physiology and health - and a revisiting of the past when food was more functional and less aesthetic.

Insight

Organisation 3.0

Organisation 3.0

New forms of flatter, project-based, collaborative, virtual, informal organisations dominate - enabled by technology and a global mobile workforce. As such the nature of work and the role of organisations itself blurs.

Insight

Organised Growth

Organised Growth

Charity CEOs cease to be measured against organisational growth and instead  focus on delivering outcomes that permanently address their original target. In so doing they set a timetable for their own relevance.

Insight

Outdated Measures of Success

Outdated Measures of Success

In a network, the state is but one of many stakeholders. Without economies of scale through centralisation, common market-based measures of state performance, like efficiency and productivity, also become less useful.

Insight

Over-tired and Over-worked

Over-tired and Over-worked

Our definition of success and the adoption of an always-connected work-life have made the millennial generation more stressed and over-tired than any other. The high-achievers will continue to pay a high price for success.

Insight

Overhead Avoidance

Overhead Avoidance

Systems, salaries and training in not-for-profit organisations often suffer from lack of investment as these organisations feel pressured by funders (and other) expectations to maintain unrealistic overhead ratios.

Insight

Owning Your Digital Shadow

Owning Your Digital Shadow

Consumers are increasingly aware of the value of their digital footprints. This drives the desire for greater control of personal data, balancing convenience and benefit.

Insight

Participatory Government

Participatory Government

One of the ways that the state can legitimize itself to its constituents might be to facilitate the building of relationships with the people and other sectors to co-provide solutions to problems.

Insight

Patchwork Legislation

Patchwork Legislation

A diversity of regulation and standards from state to state continues to restrict policing and provide opportunities for exploitation. But cross-border trust and cooperation will still present barriers for many na0ons.

Insight

Paying for Privacy

Paying for Privacy

We do not currently understand the value of our data or how it is being used and so are giving it away. In the future we might be willing to pay more for our privacy than the data we share.

Insight

Payment Systems Challenged

Payment Systems Challenged

Distributed ledger technology enables direct exchange to take place without recourse to a trusted third party and at a fraction of the cost. Blockchain is to payments, currency and trade what email was for the postal service.

Insight

Peak Globalisation

Peak Globalisation

Globalisation is reaching its limits. Wages in export sectors in both China and India are now relatively high and companies are moving their production closer to their markets, wanting to be able to respond more flexibly to demand.

Insight

Peer Power

Peer Power

Aggregation occurs in hotel/peer review sites alongside integration with consumers’ personal trusted networks. This gives guests advice they can trust and greater consistency of ratings globally.

Insight

Perfect Storm

Perfect Storm

The explanation that seems best to fit present state of work is that it has been through a “perfect storm” of a globalised workforce, the deskilling of routine work and the shift of these workers into manual or service work.

Insight

Personal Data Store

Personal Data Store

Led by developments in authentication systems, new personal data platforms migrate into the world of marketing. These lead to seamless and universally accepted credentials stores that share data with multiple brand partners.Personal Data Store

Insight

Personal Faith – Public Expression

Personal Faith – Public Expression

For some, faith provides emotional security during times of hardship but feel uncomfortable in the pubic expression of religion and its integration in society. Others see that faith establishes moral standards in the community.

Insight

Personal Mobility Accounts

Personal Mobility Accounts

Consumers have a single, digital mobility account that is recognisable and accepted by everyone in the eco-system. They also use / sell their mobility data to multiple service providers via local / regional data brokerages.

Insight

Personalised Choice

Personalised Choice

Consumers enjoy a world where choice is a commodity but where trusted opinions play a critical role in guiding and assisting decisions or, for some individuals, reducing choices on their behalf.

Insight

Personalised Healthcare

Personalised Healthcare

For the privileged few with access, personalised healthcare tailored around individual medical and psycho-social needs provides therapies that are better aligned with specific rather than generic profiles.

Insight

Personally Curated Data

Personally Curated Data

‘Personally curated’ sources of data will have higher value simply due to the fact that they will represent the actual wishes and desires of an individual, rather than the presumed wishes and desires based on derived data.

Insight

Pointless Points

Pointless Points

Will the ability to make prices dynamic, rewards instant, and responses to consumer demands individually relevant, all mean that traditional loyalty models become meaningless or (to use an excruciating pun) pointless?

Insight

Polyamourous Loyalty

Polyamourous Loyalty

Brands begin to embrace customer promiscuity, finding ways to recognise their emergent desire to build a patchwork identity through diverse and conflicting choices.

Insight

Positive Immigration

Positive Immigration

Economists agree that immigration is good for economies. Migrants tend to be younger, more enterprising, and economically active, and their effect on wages, economic growth and tax contributions is almost completely positive.

Insight

Positive Local Impact

Positive Local Impact

Travellers will base buying decisions not only around comfortable beds, leisure facilities or cultural attractions, they will also choose to stay in places where staff are being treated well and the local economy is not being exploited.

Insight

Post Modern Workplaces

Post Modern Workplaces

We are on the cusp of a transition to a world where, half of the populations of Europe and the United States subscribe to post-modern values of autonomy and diversity. The workplace will not escape this trend.

Insight

Predictive Not Retrospective

Predictive Not Retrospective

Traditional loyalty rewards and schemes involve measuring past customer behaviours and transactions. In the future reward could be linked to the prediction or presumption of ways customers might behave in the future.

Insight

Privacy Agents

Privacy Agents

The difficulties in extracting value from our data while protecting our privacy sees the emergence of new professions. Look out for ‘privacy agents’ and ‘data brokers’ acting as intermediaries and managing the flow of our data.

Insight

Privacy as a Luxury

Privacy as a Luxury

The right to privacy becomes more difficult to enforce, but the wealthy continue to take ac0on when information is misused. Privacy could be a luxury in the near term – but may become more widely available in the longer term.

Insight

Privacy as Competition

Privacy as Competition

Privacy is not about the individual – it is all about the value of data. Therefore we will see increasing data fragmentation as companies seek to use data for competitive advantage and create new barriers to entry.

Insight

Privacy Crimes: Data Hostages

Privacy Crimes: Data Hostages

Criminals have always invaded privacy, but new threats emerge as our digital selves increasingly become potentially valuable hostages. Stronger privacy rights will need to be backed by knowledge of where we are most vulnerable.

Insight

Privacy Education Race

Privacy Education Race

Programmes of ‘privacy education’ emerge to combat mass-desensitisation to the sharing of private data. However this will not prevent ‘privacy coronaries’ – the result of returning to bad habits after privacy viola0ons.

Insight

Privacy for the Next Generation

Privacy for the Next Generation

With 1/3 of Internet users under 18, adult regulation struggles to protect the young while giving them authentic expression. In-built defaults and sophisticated assessments seek to mitigate risk but with no major shift.

Insight

Privacy is a Public Issue

Privacy is a Public Issue

The public’s perception of the threats to privacy, personal freedom and autonomy is growing. Privacy has already emerged beyond a niche, specialist concern to being a mainstream public issue.

Insight

Privacy Rights

Privacy Rights

We see more robust privacy rights better suited to the digital age. These may include rights to anonymity and personal data ownership, but also innovative rights to ‘digital self-determination’ or ‘the right to change our minds’.

Insight

Privacy Visibility

Privacy Visibility

The security industry has been es0mated to be worth $350 Billion in the US alone; security is a sophisticated and maturing market. The ‘privacy industry’ by contrast is hardly recognisable at all.

Insight

Private Investment in State Infrastructure

Private Investment in State Infrastructure

Continued decline of trust in Governments leads to more private capital filling the gaps left by inadequate governance and inappropriate investment. This includes more interventions in energy, transport and education.

Insight

Processed Foods

Processed Foods

More, but healthier, ready-prepared and ready-to-eat foods are adopted in key regions where ‘wet’ markets currently predominate: In some countries the benefits of frozen foods over fresh are championed by governments.

Insight

Proliferation of Currencies

Proliferation of Currencies

People will increasingly use multiple forms of currency in different contexts: alongside national legal tender, we will see more local and crypto-currencies – many decoupled from existing systems.

Insight

Public Data

Public Data

Economically connected data can play a significant role that will benefit not only private commerce but also national economies and their citizens. Analysis can provide the public sector with a new world of performance potential.

Insight

Public Privacy

Public Privacy

The regulated press / unregulated Internet continue to push the boundaries of information sharing: Everyone’s personal information is in the public domain, but there are differing cultural expectations about what constitutes privacy.

Insight

Public-Private City Partnerships

Public-Private City Partnerships

To collectively address major urban challenges, as shown by Medellin in Colombia, governments increasingly openly collaborate with business to improve the institutional fabric of cities as well as core infrastructure.

Insight

Quality End of Life

Quality End of Life

As more seek to live longer but die fast, making the most of the end of our lives is a growing concern. Being healthier for longer and needing to work longer combine to be economically and socially more active in later years.

Insight

Quantified Value

Quantified Value

The power of data is in the hands of those who are able to organise it. But who will be able to define what is fully accurate and true information before it can be quantified and therefore have value?

Insight

Reaching the Limits

Reaching the Limits

Growing populations and rising consumer demand related to higher standards of living across all societies are increasing consumption of resources and we are in danger of exceeding the Earth’s natural thresholds.

Insight

Readiness for Water Scarcity

Readiness for Water Scarcity

Currently half of the world’s cities with more than 100,000 inhabitants are situated in areas experiencing water scarcity. To date neither governments nor businesses have done enough to prepare for this.

Insight

Real Cost of Water

Real Cost of Water

Users are likely to have to pay for the real cost of infrastructure. One short-term option is the financial recycling of assets and capital. However, in the longer-term we will have to pay the true value for key resources.

Insight

Realising Potential

Realising Potential

Valued companies and institutions go out of their way to ensure, equip and enable colleagues, individuals and communities to thrive and so fulfill their dreams and aspirations.

Insight

Reciprocity

Reciprocity

Organisations demonstrate new forms of reciprocity suggesting ways of bypassing or improving upon the dominant consumer model that means more than shareholder value.

Insight

Redefining Citizen and State

Redefining Citizen and State

Community engagement will come to define the relationship between citizens and the state. Boundaries will become blurred and power will become increasingly decentralised.

Insight

Rediscovering Purpose

Rediscovering Purpose

Before the myth of shareholder value, companies had a responsibility to a wider set of stakeholders. We need to revisit the purpose of the organisation and understand why in some parts of the world we have lost our way.

Insight

Reducing Food Waste

Reducing Food Waste

Post-harvest losses of foods in developing countries can amount to 30-50% of production. In developed countries a similar proportion is wasted: Minimising this loss, that could feed 3 billion people, is driven by better data collection.

Insight

Reducing Food Waste

Reducing Food Waste

Postharvest losses of foods in developing countries can amount to 30-50% of production. In developed countries a similar proportion is wasted: Minimising  this loss, that could feed 3 billion people, is driven by better data collection.

Insight

Reigniting Passion

Reigniting Passion

The social sector distances itself from the implementation of government policies and re-establishes action through principle and values.  Passion for positive change reignites proactive community involvement.

Insight

Reinventing Diets

Reinventing Diets

Our relationship with food must change. We will need to reinvent our diets to meet our nutritional requirements for optimal health and in so doing consume fewer calories and less meat: We must be prepared to pay realistic prices.

Insight

Resources Shaping the Future Landscape

Resources Shaping the Future Landscape

Resource criticality, resource security, emerging legislation around closed-loop supply chains and new labeling standards for waste will all combine to shape and define the future business landscape.

Insight

Responsible and Inclusive

Responsible and Inclusive

Look out for growth in travel focused on learning about, experiencing or positively affecting ecological conservation, economic development and local community improvements, cultural respect or human rights.

Insight

Responsible Business

Responsible Business

Regulatory changes should support a vision of business that provides a level playing field based on the ‘do no harm’ principle and internalization of externalities.

Insight

Rewarding B2B Loyalty

Rewarding B2B Loyalty

Leveraging high-value relationships between corporates means going beyond ‘more savings’ for loyal customers. B2B relationships come to resemble the more qualitative interactions already found between customers and brands.

Insight

Rise in Religious Followings

Rise in Religious Followings

There is a rise in the number of conservative religious communities – some genuine, some underground. These heighten regional tensions but also act as a catalyst to open or change viewpoints to pragmatically suit local needs.

Insight

Rising Cyber Security

Rising Cyber Security

Greater interconnectivity and the Internet of Things creates new vulnerabilities for governments and corporations - as the unscrupulous and the criminal increasingly seek to exploit weakness and destroy systems.

Insight

Rising Cyber-crime

Rising Cyber-crime

Cyberspace is about to undergo yet another massive change as the Internet of Things connects billions of new devices making cyber-crime even more challenging to prevent and control.

Insight

Satisfying a Better Educated Workforce

Satisfying a Better Educated Workforce

As travel industry employees are more educated, increased pressure is placed on management to better serve the workforce and their needs. A greater focus on human capital develops leadership and embraces diversity.

Insight

Seamless Cross Border Travel

Seamless Cross Border Travel

Smart visas, indeed, smart ticketing in general for mass transit provides a tangible way forward in addressing some of the barriers to the seamless growth of cross border visitor numbers.

Insight

Seamless Ubiquitous Payments

Seamless Ubiquitous Payments

The ability to ‘transact anywhere’ with integrated, sophisticated authentication such as biometrics increases: More contactless technology and a convergence of standards, enable global information exchanges.

Insight

Second Green Revolution

Second Green Revolution

Another Green Revolution is required but today’s revolution must be different to overcome environmental, financial and societal constraints. It is no longer possible to use unlimited water and chemical inputs to increase production.

Insight

Securing Sustainable Society

Securing Sustainable Society

The benefits of making data open, especially for solving some of society’s greatest problems, will drive governments to insist that certain private data sets are made public, democratising data-use and driving social innovation.

Insight

Security vs. Convenience

Security vs. Convenience

The balance between convenience and security with border controls coming under increasing strain as they deal with huge volumes of people travelling internationally at a 0me when fears around global security are high.

Insight

Security vs. Convenience 

Security vs. Convenience 

The balance between convenience and security with border controls coming under increasing strain as they deal with huge volumes of people travelling internationally at a time when fears around global security are high.

Insight

Setting the Moral Compass

Setting the Moral Compass

Integrity is separate from the process of corporate governance and the rule of law. Although not yet fully ingrained in corporate life, some see a higher sense of ethics in Asia in comparison with the West.

Insight

Shifting Balance

Shifting Balance

The delivery focus moves beyond activities, people and organisations to focus on driving system and social change. This requires increased collaboration between public, private and social sectors.

Insight

Shifting Power To The Individual

Shifting Power To The Individual

This potential for economic disruption to come to the aid of privacy by shifting power over data from the organisation to the individual is one of the most significant emerging trends.

Insight

Shifting Risk and Responsibility

Shifting Risk and Responsibility

Business becomes more actively engaged in the wellbeing of its employees and society. Greater responsibility for health is incentivised by tax breaks and reimbursements designed to share risk, with lessons taken from elsewhere.

Insight

Shifting The Dial

Shifting The Dial

As our individual and collective footprints become more tangible and better communicated, bold moves to shift the dial are needed across the board. New management approaches and business models are needed.

Insight

Shifting Values

Shifting Values

As the system comes under greater stress, old priori0es are rejected and an improved approach is adopted. Financial metrics are balanced with those better reflecting society’s values around happiness, health and well-being.

Insight

Silver Surfers

Silver Surfers

Over 60’s, the Active Third Age,  are staying active longer as they aim to keep the body and mind stimulated. From 2002 – 2014 the volume increase in water sports participation in the age bracket of those aged  55+ stands at 66%.

Insight

Simplified Last Mile Delivery

Simplified Last Mile Delivery

Seamless, integrated and shared last-mile delivery will replace inefficient competition and duplication of goods distribution: Efficiency in moving things will be as important as efficiency in moving people.

Insight

Skill Concentrations

Skill Concentrations

The growth of the nomadic global elite citizenship accelerates the concentration of the high-skill / high-reward opportunities within a select group of globally-connected citizens, who move ahead of the urban pack.

Insight

Skill Concentrations

Skill Concentrations

The growth of the nomadic global elite citizenship accelerates the concentration of the high-skill / high-reward opportunities within a select group of globally-connected citizens, who move ahead of the urban pack.

Insight

Skills Flight vs Social Isolation

Skills Flight vs Social Isolation

Economic migrants to move to regional economic centres of excellence. More fragmented, imbalanced societies are left behind, with surplus low-skilled labour, falling wages and a rise in political isolation and aggression.

Insight

Sleeping Eagle – Waking Dragon

Sleeping Eagle – Waking Dragon

China uses economic might and soft diplomacy to reshape the world order, usurp the dollar and dominate world trade. As a result migration to Asia increases, changing established market places. Africa will suffer as a result.

Insight

Smart Aviation

Smart Aviation

Digitally-enabled passengers, intelligent passenger screening and pilotless aircraft deliver greater safety, speed and efficiency. Flying time decreases and trade increases as we fly more efficiently, more often.

Insight

Smart Mindfulness

Smart Mindfulness

We take more care of our smartphones than we do of ourselves. Many corporations adopt new technology to help workers manage stress and remain both physically and mentally fit and productive.

Insight

Social Sector’s Heart-to-Heart

Social Sector’s Heart-to-Heart

Competition for funding and separate agendas continue to impede shared learning within the charitable sector and prohibits collaboration and agreement about where it adds real value.

Insight

Societal Stratification

Societal Stratification

Inequality gaps persist between / within countries. This leads to a stratification of society and greater potential for forced dislocation among the disenfranchised and, in some cases, violent acts of revolt.

Insight

Sources of Global Solutions

Sources of Global Solutions

Global healthcare affordability will not come from the Unites States ... but rather from those nations of the world that have little  today and have no choice but to perform at the highest levels possible in the future.

Insight

Spending Choices

Spending Choices

There is a shift in social investment toward capacity building and system change because, despite best efforts, too much government money gets lost in the system and too much philanthropic money is misdirected.

Insight

Starting the Conversation

Starting the Conversation

Water is inter-twined with everything we do; energy, food, health and wellbeing, manufacturing are all dependent on its availability. At the very least we need to start a public conversation about its real role in our lives.

Insight

Stratified Care

Stratified Care

In response to longer lives with chronic diseases, we see more ‘stratified care’ - providing acute services to those with greatest need, and enabling others with information and tools to self-manage at home and in the community.

Insight

Streaming Faith

Streaming Faith

Religions increasingly extend their networks via technology platforms connecting directly to believers - adding to the diversity of beliefs: Individuals choose their faith irrespective of culture or family tradition.

Insight

Stronger Regulation

Stronger Regulation

Regulation will get tougher: Policy makers will act to toughen laws, even though they move at geological speeds compared to the rate of technology development.

Insight

Supply Webs Not Chains

Supply Webs Not Chains

The shift from centralised production to decentralised manufacturing drives many to take a ‘smaller and distributed’ approach: Global supply chains are replaced by more regional, consumer-orientated supply webs and networks

Insight

Supporting Overwhelmed Travellers

Supporting Overwhelmed Travellers

With access to seemingly endless information, travellers will continue to need help ‘connecting the dots’ and filtering. The gathering of useful local and authentic knowledge from meaningful (human) sources will be key.

Insight

Supporting the Ageing Workforce

Supporting the Ageing Workforce

As major economies suffer from increasing dependency ratios, the challenge of supporting an increasingly older workforce demands rethinking of life-long learning and broader acceptance of the cost of part-time flexible jobs.

Insight

Surplus People

Surplus People

We need to make positive choices to avoid a world of increased automation with surplus people seeking employment and greater economic exploitation of those in work.

Insight

Sustainable Consumption

Sustainable Consumption

Part of the solution is the development of consumption patterns that meet requirements in a safe, nutritious and affordable manner. In developed countries this will mean learning to eat sustainably with less reliance on meat.

Insight

Sustainable Healthcare

Sustainable Healthcare

With limited resources, rising demand and escalating costs, decoupling healthcare spend from economic growth is a global challenge. A more sustainable, integrated model may emerge from beyond the US/EU.

Insight

Taking Hard Decisions

Taking Hard Decisions

We know that there is a growing urban population; climate change is taking effect and that the volatility in water supply can only be partially mitigated by improved efficiency. We have yet to decide how to address the problem.

Insight

Targeted Health Foods

Targeted Health Foods

More customised foods, blur the line between pharmaceuticals and food as neutragenomics  allow individualised diets to fit genetic profiles

Insight

Technology Takeover

Technology Takeover

There is a widespread fear that the rise of robots - or more exactly, a combination of computing power, algorithms and robotics - will destroy the labour market, even, possibly, the very idea of labour value.

Insight

Technology to the Rescue

Technology to the Rescue

The machines will help us manage our privacy: Technology will enable people to protect themselves and killer apps will let people collect and share their data for the ‘public good’.

Insight

Tension in the South China Sea

Tension in the South China Sea

As different nations with competing territorial and jurisdictional claims seek to exert greater maritime influence, the South China Sea becomes a focal point for access to reserves of oil and gas and wider control of key shipping lanes.

Insight

Tension with Regulation

Tension with Regulation

Some regional regulatory interventions protect consumers whilst others prevent innovation by limiting use of new technologies. A power struggle between brands and government emerges around wider data sharing and use.

Insight

Tension with Regulation

Tension with Regulation

Some regional regulatory interventions protect consumers whilst others prevent innovation by limiting use of new technologies. A power struggle between brands and government emerges around wider data sharing and use.

Insight

The Ageing Market

The Ageing Market

Supporting ageing nations creates new service businesses and drives migration of both carers and the aged. Associated value creation shifts to align around global population imbalances.

Insight

The Changing Nature of Privacy

The Changing Nature of Privacy

International frameworks seek to govern the Internet, protect the vulnerable and secure personal data: The balance between government protection, security, personal privacy and public good is an increasingly political issue.

Insight

The Climate Change Challenge

The Climate Change Challenge

Climate change can no longer be ignored. While many are now looking at improving the resilience of their facilities to more extreme weather, how many will also seek to adapt to the new world of 4C of global warming?

Insight

The Composite Consumer

The Composite Consumer

Flexible digital identities allow consumers to connect with each other even as they connect with brands. Loyal relationships will be made not just with individual customers but also with families, couples, and groups of friends.

Insight

The Composite Consumer

The Composite Consumer

Flexible digital identities allow consumers to connect with each other even as they connect with brands. Loyal relationships will be made not just with individual customers but also with families, couples, and groups of friends.

Insight

The Decline of Shareholder Value

The Decline of Shareholder Value

Will large companies with dispersed shareholders be the dominant model across all markets or will they be replaced by a mix of alternative models better suited to meeting the long term needs of a wide range of stakeholders?

Insight

The Fall of Traditional Trade Institutions

The Fall of Traditional Trade Institutions

Civil society and changing business norms challenge the calcified, outpaced and increasingly irrelevant state, government and global institutions. The digital, open source, IP sharing economy plays by different rules and agreements.

Insight

The Focus of Faith

The Focus of Faith

History suggests the focus of human faith has shifted from organized religion to nation states to corporations. Looking ahead some will put their faith in networks while others will return to traditional religion for spiritual guidance

Insight

The Fun Factor

The Fun Factor

As attraction and retention for jobs becomes more competitive in a freelance world, companies aim to “elevate” the workplace experience - reducing routine drudgery and emphasizing self-actualising, fun experiences.

Insight

The Funding Challenge

The Funding Challenge

Water treatment can come at a high price. Around USD50 trillion will be needed worldwide in the period to 2030 to satisfy the global demand for infrastructure. However, accessing funding is an ever-present challenge.

Insight

The Funding Challenge

The Funding Challenge

In austere financial times there is a significant challenge for governments being able to fund the maintenance of the existing transport system and investment in new infrastructure.

Insight

The Generation Divide

The Generation Divide

The perspective gap grows between the expectations of the young, who are increasingly global in their outlook, and the more traditional views of more senior and experienced colleagues.

Insight

The Global Challenge

The Global Challenge

The global challenge of work is two-fold. First, will automation, in its various forms, destroy jobs? And second, even if not, will workers be paid enough to sustain the global economic system?

Insight

The Human Touch

The Human Touch

In a world of global and digital marketing and consumption, consumers will increasingly favour those brands that can offer more emotional engagements, and specifically human-to-human contact.

Insight

The Human Touch

The Human Touch

In a world of global and digital marketing and consumption, consumers will increasingly favour those brands that can offer more emotional engagements, and specifically human-to-human contact.

Insight

The Increasing Value of Data

The Increasing Value of Data

As organisations grab more data, it becomes a currency with a value and a price: It therefore requires marketplaces – transparent ecosystems for trading data - so anything that is information is represented in data marketplaces.

Insight

The Influence / Need Gap

The Influence / Need Gap

People dependent on the provisions of government are not those who pay or influence decisions taken. As the inequality gap grows, those making decisions are increasingly out of touch with society’s real needs.

Insight

The Long Water

The Long Water

Wealthy nations with water security challenges lead in the development of collaborative, long-term governance models that move away from supply-oriented governance to demand management and polluter responsibility.

Insight

The Many Faces of Privacy

The Many Faces of Privacy

Different interpretations of privacy, many from different cultures, challenge existing models. Global frameworks may become more consistent while implementations are localised and diverse, making 'privacy borders' a reality.

Insight

The Personal Data Dilemma

The Personal Data Dilemma

Lurking ominously in the background there is also the questions of to what extent consumers will allow us to collect and use their personal informations, and what they will expect in return?

Insight

The Privacy Illusion

The Privacy Illusion

There is a rising general belief in the right to data privacy and the right to data security. Both are illusions: Security is impossible without increased monitoring - and so true privacy is also impossible.

Insight

The Rise of Machines

The Rise of Machines

The growth in the intelligence and capabilities of machines presents both a threat and an opportunity: Greater AI and automation free up 0me, but also threaten jobs - both low skilled and managerial / administrative roles.

Insight

The Rise of Machines

The Rise of Machines

The growth in the intelligence and capabilities of machines presents both a threat and an opportunity. Greater automation frees up 0me, but also has the potential to threaten more jobs in managerial or administrative roles.

Insight

The Role of Africa

The Role of Africa

Led by a growing number of breakaway countries showing economic and political progress, the next 1bn consumers in Africa join the global market. Barriers to trade are lifted and infrastructure is improved.

Insight

The Sharing Economy will be Regulation-light

The Sharing Economy will be Regulation-light

Consumers will become more loyal to business models that connect them to other people. Personal relationships will dominate - but within the safety of recognised global networks that act as insurance/reassurance for users.

Insight

The Supply / Demand Challenge

The Supply / Demand Challenge

Will it be possible to provide equitable access to water and sanitation services when by 2030 the world will face a 40% global shortfall between forecast demand and available supply?

Insight

The Talent Challenge

The Talent Challenge

As the global workforce becomes more mobile, how will organisations attract and retain top talent and how will governments ensure they provide them with the relevant education that will allow economies to thrive?

Insight

The Third Space for Data

The Third Space for Data

By 2025, a new place for data emerges - between public and private. This is driven by "data philanthropy" and the dona0on of data for social purposes such as healthcare and improving our ability to respond to disasters.

Insight

The Voice of Youth

The Voice of Youth

Younger consumers are more difficult to pin down but they are more willing to share. Brands can speak to the youth in these terms, creating opportunities for interaction, but also more personal, human, experiences and relationships.

Insight

Third Sector Consensus

Third Sector Consensus

Society’s continuing dependence on the third sector to take on roles traditionally provided by the state calls for it to better define and co-ordinate its collective approach, impact and needs.

Insight

Those Who Hold the Purse Strings

Those Who Hold the Purse Strings

Doing good is value-laden. The agenda is shaped by government and the wealthy. The third sector continues to bow to this, potentially limiting innovation and the possibility of change.

Insight

Thoughtful Consumption

Thoughtful Consumption

The essence of markets, of production and of buying habits are all influenced by a growing awareness of global and local issues which help individuals and organisations to better form consumption decisions accordingly.

Insight

To Have and To Hold

To Have and To Hold

Porous access controls and the risk of future liabilities highlight to many that there is benefit in destroying data that is not needed – especially HR, customer and pricing information.

Insight

Transactional vs. Emotional

Transactional vs. Emotional

Seamless payments will distance consumers from understanding monetary value. Brands will have to reconsider the way they connect to customers providing more holistic and emotional value.

Insight

Transactional vs. Emotional

Transactional vs. Emotional

Seamless payments will distance consumers from understanding monetary value. Brands will have to reconsider the way they connect to customers providing more holistic and emotional value.

Insight

Transformation Ahead

Transformation Ahead

The move into the motor age was, over a period of decades, transformative for society and for transport. Further transformation is all but inevitable.

Insight

Transport and Society

Transport and Society

Transport systems need to contribute to supporting and improving society rather than only serving it and risking unintended, unanticipated and unwelcome consequences.

Insight

Travel Mindsets, Not Segments

Travel Mindsets, Not Segments

Through better staff training and improved use of connected data, travel organisations are able to target based on situations, not segments, allowing the mindset of the guest – not an age bracket – to drive their experience.

Insight

Travelers in Control

Travelers in Control

Connectivity everywhere will redefine research, decision-making, marketing and experiences. This leads to a richer environment for travelers and the opportunity for them to ‘make it their own’ including the spontaneous.

Insight

Triple-Access Solutions

Triple-Access Solutions

Focus should be upon developing a balanced triple-access system of transport, physical proximity and digital connectivity system that may transcend the traditional remits of government departments.

Insight

Trust and Integrity of the System

Trust and Integrity of the System

As more individual control and simplicity is sought, how will the privacy continuum evolve, will tokenisation diminish security concerns and do we know what trust will mean in the future?

Insight

Trusted Reviews

Trusted Reviews

Social peer review data is combined with other qualitative insight, to separate the authentic reviews from the fake and 'bought’. New regulation in the review space also helps create equal opportunities to compete for trade.