Research - Future Agenda

Research

From deep consumer and user research to large-scale surveys and cross-cultural analysis, we draw on the expertise of the Future Agenda team and network to create bespoke research programmes for clients.

We specialise in combining research methods, and synthesising different sources of insight and evidence, to provide multiple perspectives on questions, problems and challenges.

The Future of Surgery

Methods

We are truly agnostic when it comes to identifying the best sources of insight for a project or client. That is why we rarely rely on a single method or data source. We often seek to combine qualitative and quantitative methods, and primary and secondary data sources in order to gather the evidence and the insights required to address high level strategic goals.

We are also recognised for our unique research frames that are specifically designed to synthesise different kinds of insight and point them toward organisational goals. Our award-winning, anthropologist-informed, 'open ethnography and semiotics' model, for example, was developed specifically to confront institutionalised assumptions, and inspire new ways of thinking about business or organisational challenges. It is a particularly powerful tool for our clients, stakeholders and partners going through processes of transformation, innovation or new proposition development.

Leveraging foresight

Our bespoke research programmes are enhanced by our library of future-focused insights. Whilst foresight is not prescriptive or predictive, it does provide informed guidance on potential future pathways.

We are in the unique position of being able to leverage the outputs of our global open foresight programmes to drive our research design and outputs towards intelligent, future-cogniscant, strategy development.

Living with uncertainty is the new normal, but leveraging the informed wisdom of open foresight, and backing it with uniquely appropriate research, can give organisations more confidence in the bets they are placing on the future.

Case Studies

Case Study

Award-winning research and concept development to reinvent the guest experience and double the margin per stay.

Case Study

Researching the future of surgery globally to identify major emerging innovation options for an industry leader.

Related Material

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2020: Review of Future Agenda Foresight

News

2020: Review of Future Agenda Foresight

2020: Review of Future Agenda Foresight

At this time of year, many are looking forward to…

At this time of year, many are looking forward to…

At this time of year, many are looking forward to the next twelve months. From the WSJ and the Economist to the FT, CNN and numerous consultancies,…

At this time of year, many are looking forward to the next twelve months. From the WSJ and the Economist to the FT, CNN and numerous consultancies, a host of organisations are suggesting how technology, economics, trade…

At this time of year, many are looking forward to the next twelve months. From the WSJ and the Economist to the FT, CNN and numerous consultancies, a host of organisations are suggesting how technology, economics, trade and politics may change and impact society. However, others keen…

Future of Digital Identity Report Launch

News

Future of Digital Identity Report Launch

Future of Digital Identity Report Launch

How we prove that we are who or what we…

How we prove that we are who or what we…

How we prove that we are who or what we say we are during digital transactions and interactions is set…

How we prove that we are who or what we say we are during digital transactions and interactions is set to become one of the defining features of the next…

How we prove that we are who or what we say we are during digital transactions and interactions is set to become one of the defining features of the next stage of the human digital transformation. Today, we are living…

Future of Education

News

Future of Education

Future of Education

The broadening world of education is undergoing several major shifts.…

The broadening world of education is undergoing several major shifts.…

The broadening world of education is undergoing several major shifts. Driven in part by technology innovation and new business models,…

The broadening world of education is undergoing several major shifts. Driven in part by technology innovation and new business models, the learning process is being reinvented and there is a…

The broadening world of education is undergoing several major shifts. Driven in part by technology innovation and new business models, the learning process is being reinvented and there is a transformation of education economics and outcomes. Alongside this, there are…

Learning to Upgrade

Insight

Learning to Upgrade

Learning to Upgrade

A shift occurs in how education is delivered across the service industry globally. Blended learning, better brand application and capacity building in HR, results in a more data-led, multi-skilled workforce and so a better guest experience.

Future of Learning 2025

Perspective

Future of Learning 2025

Future of Learning 2025

The main global challenges pertaining to learning are related to…

The main global challenges pertaining to learning are related to…

The main global challenges pertaining to learning are related to the curation, contextualisation and control of a rapidly increasing amount…

The main global challenges pertaining to learning are related to the curation, contextualisation and control of a rapidly increasing amount of data, information and learning content.

The main global challenges pertaining to learning are related to the curation, contextualisation and control of a rapidly increasing amount of data, information and learning content.

Read more

Differentiated Knowledge

Foresight

Differentiated Knowledge

Differentiated Knowledge

As information is shared globally and insight is commoditised, the…

As information is shared globally and insight is commoditised, the…

As information is shared globally and insight is commoditised, the best returns go to those who can produce non-standard, differentiated…

As information is shared globally and insight is commoditised, the best returns go to those who can produce non-standard, differentiated knowledge. In his recent books The World is Flat and…

As information is shared globally and insight is commoditised, the best returns go to those who can produce non-standard, differentiated knowledge. In his recent books The World is Flat and Hot, Flat and Crowded, Thomas Friedman, New York Times columnist…

Capitalism Challenged

Foresight

Capitalism Challenged

Capitalism Challenged

Unable to shake key issues like inequality, capitalist societies face…

Unable to shake key issues like inequality, capitalist societies face…

Unable to shake key issues like inequality, capitalist societies face cries for change, structural challenges and technology enabled freedoms. Together…

Unable to shake key issues like inequality, capitalist societies face cries for change, structural challenges and technology enabled freedoms. Together these re-write the rules and propose a more participative, collaborative…

Unable to shake key issues like inequality, capitalist societies face cries for change, structural challenges and technology enabled freedoms. Together these re-write the rules and propose a more participative, collaborative landscape of all working together. Capitalism is under siege from…

Creative Economy

Foresight

Creative Economy

Creative Economy

The creative economy helps to build inclusive and sustainable cultures.…

The creative economy helps to build inclusive and sustainable cultures.…

The creative economy helps to build inclusive and sustainable cultures. What’s more, it generates wealth. To build scale it requires…

The creative economy helps to build inclusive and sustainable cultures. What’s more, it generates wealth. To build scale it requires a workforce comfortable with collaboration, critical thinking and the ability…

The creative economy helps to build inclusive and sustainable cultures. What’s more, it generates wealth. To build scale it requires a workforce comfortable with collaboration, critical thinking and the ability to take a risk. Publishing, film, television, music production, broadcasting,…

Currencies of Meaning

Foresight

Currencies of Meaning

Currencies of Meaning

New trusted currencies of exchange and meaning emerge to better…

New trusted currencies of exchange and meaning emerge to better…

New trusted currencies of exchange and meaning emerge to better facilitate transactions, trade, authentication and validation. Money is complemented by…

New trusted currencies of exchange and meaning emerge to better facilitate transactions, trade, authentication and validation. Money is complemented by new systems to which we attach greater significance. In the…

New trusted currencies of exchange and meaning emerge to better facilitate transactions, trade, authentication and validation. Money is complemented by new systems to which we attach greater significance. In the past things were relatively more straightforward. People were known in…

Truth and Illusion

Foresight

Truth and Illusion

Truth and Illusion

The Internet has democratised knowledge and changed the nature of…

The Internet has democratised knowledge and changed the nature of…

The Internet has democratised knowledge and changed the nature of who we trust and why. As confidence in large organisations…

The Internet has democratised knowledge and changed the nature of who we trust and why. As confidence in large organisations declines the search for trustworthy alternatives evolves. What we believe…

The Internet has democratised knowledge and changed the nature of who we trust and why. As confidence in large organisations declines the search for trustworthy alternatives evolves. What we believe is changing how we behave. If pushed, most people would…

Foresight

Value of Data

Value of Data

As organisations try to retain as much information about their…

As organisations try to retain as much information about their…

As organisations try to retain as much information about their customers as possible, data becomes a currency with a value…

As organisations try to retain as much information about their customers as possible, data becomes a currency with a value and a price. It therefore requires a marketplace where anything…

As organisations try to retain as much information about their customers as possible, data becomes a currency with a value and a price. It therefore requires a marketplace where anything that is information is represented. It has never been easier…

The Real Sharing Economy

Foresight

The Real Sharing Economy

The Real Sharing Economy

Increasing collaboration drives organisations to reconfigure based on social networks…

Increasing collaboration drives organisations to reconfigure based on social networks…

Increasing collaboration drives organisations to reconfigure based on social networks and impact. Real sharing enterprises, not driven by profits, seek…

Increasing collaboration drives organisations to reconfigure based on social networks and impact. Real sharing enterprises, not driven by profits, seek to share resources, knowledge, and decision-making responsibilities. Based on online…

Increasing collaboration drives organisations to reconfigure based on social networks and impact. Real sharing enterprises, not driven by profits, seek to share resources, knowledge, and decision-making responsibilities. Based on online marketplaces creating transparency of demand and matching to it supply,…

Future of Autonomous Vehicles

News

Very pleased that we will be running another major global…

As different companies, countries and technologies all seek to take…

As different companies, countries and technologies all seek to take…

As different companies, countries and technologies all seek to take a lead, as with previous projects on fields with multiple…

As different companies, countries and technologies all seek to take a lead, as with previous projects on fields with multiple interested parties and ambitions, we will be running expert workshops…

As different companies, countries and technologies all seek to take a lead, as with previous projects on fields with multiple interested parties and ambitions, we will be running expert workshops in multiple locations around the world to build an informed,…

Future of Autonomous Vehicles – Building the Informed View

News

Future of Autonomous Vehicles – Building the Informed View

Future of Autonomous Vehicles – Building the Informed View

As investment in and regulation to support the roll-out of…

As investment in and regulation to support the roll-out of…

As investment in and regulation to support the roll-out of autonomous transport builds, many are asking questions about timescales, business…

As investment in and regulation to support the roll-out of autonomous transport builds, many are asking questions about timescales, business models and which will be the pivotal technologies. In addition,…

As investment in and regulation to support the roll-out of autonomous transport builds, many are asking questions about timescales, business models and which will be the pivotal technologies. In addition, people want to know where will lead and who will…

The Future of Autonomous Vehicles

News

The Future of Autonomous Vehicles

The Future of Autonomous Vehicles

The dream of self-driving vehicles has been a long time…

The dream of self-driving vehicles has been a long time…

The dream of self-driving vehicles has been a long time coming. It is however now within reach and the pressure…

The dream of self-driving vehicles has been a long time coming. It is however now within reach and the pressure is on to the deliver on the vision. With sustained…

The dream of self-driving vehicles has been a long time coming. It is however now within reach and the pressure is on to the deliver on the vision. With sustained technology development, increased investment and raising public awareness, there is…

The Future of Autonomous Vehicles

News

The Future of Autonomous Vehicles

The Future of Autonomous Vehicles

How, where and when will autonomous vehicles really have impact?…

How, where and when will autonomous vehicles really have impact?…

How, where and when will autonomous vehicles really have impact? With so much investment and tech development underway, many are…

How, where and when will autonomous vehicles really have impact? With so much investment and tech development underway, many are asking where, how and when will we see self-driving cars,…

How, where and when will autonomous vehicles really have impact? With so much investment and tech development underway, many are asking where, how and when will we see self-driving cars, buses and trucks on the streets in earnest? A host…