Not since the Industrial Revolution, when work migrated from fields to factories, from villages to company towns and cities, and from families to corporations, have the context, form, and nature of work been in such flux. Organizations now question how to make the best use of their people resource and educational institutions seek to predict what skills will be required for the next generation. Individuals increasingly think in terms of work not balanced with other priorities, but integrated into their lives. I see that the future of work is influenced by four unstoppable trends each of which will have significant impact. Taken collectively they suggest the need for a fundamental rethinking of management, the way we work and what we work on.