Rewarding B2B Loyalty
Leveraging high-value relationships between corporates means going beyond ‘more savings’ for loyal customers. B2B relationships come to resemble the more qualitative interactions already found between customers and brands.
Title: Rewarding B2B Loyalty
Author: Future Agenda | https://www.futureagenda.org
Permalink:
https://www.futureagenda.org/insights/rewarding-b2b-loyalty
Leveraging high-value relationships between corporates means going beyond ‘more savings’ for loyal customers. B2B relationships come to resemble the more qualitative interactions already found between customers and brands.