Polyamourous Loyalty
Brands begin to embrace customer promiscuity, finding ways to recognise their emergent desire to build a patchwork identity through diverse and conflicting choices.
Title: Polyamourous Loyalty
Author: Future Agenda | https://www.futureagenda.org
Permalink:
https://www.futureagenda.org/insights/polyamourous-loyalty
Brands begin to embrace customer promiscuity, finding ways to recognise their emergent desire to build a patchwork identity through diverse and conflicting choices.