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Author: Future Agenda | https://www.futureagenda.org
Permalink:
https://www.futureagenda.org/insights/page/36/
Our foresight programmes generate insights and views of the future, that can be used to provoke discussion, response, thought and innovation.
With China’s 500m-strong middle-class burgeoning and travel barriers diminishing, Western and Eastern cultures meet and feed off one another, shifting global norms.
Permalink: https://www.futureagenda.org/insights/eastern-centricity/
Companies and networks have, and act on, very early insight on future ‘intent to travel’ and customise services to suit. Existing hotel brand relationships are by-passed by those more ‘in the know’ about guest interests.
Permalink: https://www.futureagenda.org/insights/up-stream-insight/
Individuals seek to maximise the benefits of moments available to them – whether efficiency, rest, enjoyment or otherwise – regardless of timespan and whether the moment was planned or enforced.
Permalink: https://www.futureagenda.org/insights/maximising-moments/
150 million outbound Chinese tourists and a total of 500m more mobile Asians will need places to stay in other countries that align better with their specific cultural norms and expectations.
Permalink: https://www.futureagenda.org/insights/chinese-tourists/
The device is the focus of the future – it knows where you are, what you redeem and will consolidate all your information. Travel brands have to understand the ways devices will mediate their relationships with customers.
Permalink: https://www.futureagenda.org/insights/device-is-king-consumer-is-queen/
Consumers enjoy a world where choice is a commodity but where trusted opinions play a critical role in guiding and assisting decisions or, for some individuals, reducing choices on their behalf.
Permalink: https://www.futureagenda.org/insights/personalised-choice/
Smart visas, indeed, smart ticketing in general for mass transit provides a tangible way forward in addressing some of the barriers to the seamless growth of cross border visitor numbers.
Permalink: https://www.futureagenda.org/insights/seamless-cross-border-travel/
Look out for growth in travel focused on learning about, experiencing or positively affecting ecological conservation, economic development and local community improvements, cultural respect or human rights.
Permalink: https://www.futureagenda.org/insights/responsible-and-inclusive/
Travellers will base buying decisions not only around comfortable beds, leisure facilities or cultural attractions, they will also choose to stay in places where staff are being treated well and the local economy is not being exploited.
Permalink: https://www.futureagenda.org/insights/positive-local-impact/
Given that the travel and tourism industry is a huge employer, the development of and tighter controls on employment rights are likely to be a significant factor in the future.
Permalink: https://www.futureagenda.org/insights/better-employers/
Perhaps the most significant improvement is the multi-modal approach to air and rail. Many large German airports now have modern rail stations that allow air passengers to continue seamlessly by rail to many destinations.
Permalink: https://www.futureagenda.org/insights/multi-modal-hubs/
The balance between convenience and security with border controls coming under increasing strain as they deal with huge volumes of people travelling internationally at a time when fears around global security are high.
Permalink: https://www.futureagenda.org/insights/security-vs-convenience/
