Insights
Our foresight programmes generate insights and views of the future, that can be used to provoke discussion, response, thought and innovation.
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Author: Future Agenda | https://www.futureagenda.org
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https://www.futureagenda.org/insights/page/35/
Our foresight programmes generate insights and views of the future, that can be used to provoke discussion, response, thought and innovation.
More Chinese outbound tourists are expected, but little attention has been paid to their demographics. Growth so far has been in the young and wealthy, but the next decade will see a rise of less wealthy and older Chinese tourists.
Permalink: https://www.futureagenda.org/insights/chinese-tourist-demographics/
The global travel infrastructure has been built for, and by, western travellers. This will be reimagined for the Chinese – going beyond congee for breakfast to a more subtle understanding of what is ‘convenient’ for Chinese tourists.
Permalink: https://www.futureagenda.org/insights/chinese-convenience/
Many elect to travel together as multi-generation groups of both families and mixed friends. They look for vacations that keep everyone happy and, as such, stress many systems based on delivering segmented experiences.
Permalink: https://www.futureagenda.org/insights/multi-generational-travel/
A shift occurs in how education is delivered across the service industry globally. Blended learning, better brand application and capacity building in HR, results in a more data-led, multi-skilled workforce and so a better guest experience.
Permalink: https://www.futureagenda.org/insights/learning-to-upgrade/
Through better staff training and improved use of connected data, travel organisations are able to target based on situations, not segments, allowing the mindset of the guest – not an age bracket – to drive their experience.
Permalink: https://www.futureagenda.org/insights/travel-mindsets-not-segments/
Aggregation occurs in hotel/peer review sites alongside integration with consumers’ personal trusted networks. This gives guests advice they can trust and greater consistency of ratings globally.
Permalink: https://www.futureagenda.org/insights/peer-power/
Digitally-enabled passengers, intelligent passenger screening and pilotless aircraft deliver greater safety, speed and efficiency. Flying time decreases and trade increases as we fly more efficiently, more often.
Permalink: https://www.futureagenda.org/insights/smart-aviation/
The growth of space tourism, increasing interest and participation in Arctic/Antarctic trips, deep sea exploration and other remote journeys all drive more of us to seek to access the inaccessible.
Permalink: https://www.futureagenda.org/insights/final-frontiers/
With the sector under attack from outside, hospitality companies see the need for new points of contact that are different from the past: They want to lengthen relationships with customers both before and after the stay.
Permalink: https://www.futureagenda.org/insights/lengthening-relationships/
While travellers are used to points, many see the need for deeper relationships with the hotels they prefer to visit, rather than a global portfolio that share the same brand. They seek closer relationships around their real needs.
Permalink: https://www.futureagenda.org/insights/deeper-loyalty/
In key locations where hotel footprints align with the medical facilities, there will be growing demand for accommodation for patients, their families and healthcare professionals.
Permalink: https://www.futureagenda.org/insights/mass-medical-tourism/
The consumer is likely to gain the upper hand in terms of the power dynamic and principles such as ‘great customer service’ will no longer be a negotiable.
Permalink: https://www.futureagenda.org/insights/consumer-power/