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Author: Future Agenda | https://www.futureagenda.org
Permalink:
https://www.futureagenda.org/insights/page/19/
Our foresight programmes generate insights and views of the future, that can be used to provoke discussion, response, thought and innovation.
Consumers ideas of utility value and expectations of loyalty move from a recognition of the value in standard loyalty propositions to dynamic, exciting, changing and variable experiences that are ‘here today’ and ‘gone tomorrow’.
Permalink: https://www.futureagenda.org/insights/dynamic-experiences/
Customer engagement will become a core function that cuts across traditional silos, and helps to focus entire businesses on the contextual needs and value opportunities for different audiences at different stages of a customer journey.
Permalink: https://www.futureagenda.org/insights/extreme-customer-centricity/
The consumer is likely to gain the upper hand in terms of the power dynamic and principles such as ‘great customer service’ will no longer be a negotiable.
Permalink: https://www.futureagenda.org/insights/consumer-power-2/
Will the ability to make prices dynamic, rewards instant, and responses to consumer demands individually relevant, all mean that traditional loyalty models become meaningless or (to use an excruciating pun) pointless?
Permalink: https://www.futureagenda.org/insights/pointless-points/
Consumers will increasingly face the problem of having a wallet fat with loyalty cards. In this scenario, the value of loyalty may become diluted, the consumer may become overloaded, eventually disengaging from loyalty altogether.
Permalink: https://www.futureagenda.org/insights/diluted-value-of-loyalty/
For brands that aspire to creating customer loyalty in this disorderly world, there is a fundamental question that needs to be addressed. Quite simply, what will ‘loyalty’ be?
Permalink: https://www.futureagenda.org/insights/loyalty-experiences/
Some economies seek to maintain closed or parallel networks, independent of global systems. Different approaches from the standard are developed for major popula0on centres and, in 0me, could have global reach.
Permalink: https://www.futureagenda.org/insights/data-islands/
As different regions all seek to progress data regulation via the likes of APEC and the EU, the emergence of a global privacy framework is championed by those looking for control and transparency: A Geneva Convention for privacy?
Permalink: https://www.futureagenda.org/insights/global-privacy-treaty/
The best approach to future proof access to big data is to ensure there is agreement around its use, not its collection. We need a core reference dataset to identify the data that is most effective in driving social and economic gain.
Permalink: https://www.futureagenda.org/insights/agreement-on-use-not-collection/
Consideration is increasingly given to empowering totalitarianism through surveillance to help deal with crypto-anarchists. Totalitarian surveillance is seen as particularly necessary as emerging economies drive rapid change.
Permalink: https://www.futureagenda.org/insights/crypto-anarchists/
We see more robust privacy rights better suited to the digital age. These may include rights to anonymity and personal data ownership, but also innovative rights to ‘digital self-determination’ or ‘the right to change our minds’.
Permalink: https://www.futureagenda.org/insights/privacy-rights/
A diversity of regulation and standards from state to state continues to restrict policing and provide opportunities for exploitation. But cross-border trust and cooperation will still present barriers for many na0ons.
Permalink: https://www.futureagenda.org/insights/patchwork-legislation/
