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Author: Future Agenda | https://www.futureagenda.org
Permalink:
https://www.futureagenda.org/insights/page/17/
Our foresight programmes generate insights and views of the future, that can be used to provoke discussion, response, thought and innovation.
Innovations in technology and social media platforms in China will mean that China leapfrogs traditional loyalty models and creates loyalty models that are innovations for the whole world.
Permalink: https://www.futureagenda.org/insights/china-leapfrogging-and-expanding/
Businesses in China have long operated on the principle of making the kinds of relationships with customers that are sought with family. They will bring this thinking to loyalty, reimagining brand-consumer relationships.
Permalink: https://www.futureagenda.org/insights/china-from-blood-to-business/
Loopy ∞ Loyalty Brands will move beyond closed-loop transac4ons with individual customers, and seek to engage with social groups, especially on digital pladorms, enabling con4nuous product and service itera4on based on p2p/c2c sharing.
Permalink: https://www.futureagenda.org/insights/loopy-%e2%88%9e-loyalty/
Digital platforms will be both friend and enemy to brands. Platform-based loyalty may threaten traditional brand loyal4es. Brands will respond in different ways, with temporary price wars perhaps giving way to new alliances
Permalink: https://www.futureagenda.org/insights/brand-vs-platform-loyalty/
Consumers are increasingly in the driving seat and aware of the use of their data. We may see loyalty U-turn: With greater transparency in place, brands will have work ensure consumer loyalty not the other way around.
Permalink: https://www.futureagenda.org/insights/up-close-and-personal/
In an increasingly global and diverse world how will brands embrace national consciousness and touch consumers whose national identity is disconnected to where they live? How will brands reconnect with the diaspora?
Permalink: https://www.futureagenda.org/insights/cultural-relevant-conundrum/
Combining Neuroscience and Big Data Organisa4ons will take the opportunity to exploit innova4ons in neuroscience, wearable electronics and big data to provide enhanced customisa4on in the design and delivery of new products and services.
Permalink: https://www.futureagenda.org/insights/combining-neuroscience-and-big-data/
The norm will be automation: machines will respond to humans who respond to machines. Human interaction will only be used to problem-solve and provide more personalised and premium services.
Permalink: https://www.futureagenda.org/insights/dreaming-of-humanity/
Driven by changing views of their social value, corpora4ons will increasingly seek to focus more on real customer needs and so decrease emphasis on short-term pressure from shareholders.
Permalink: https://www.futureagenda.org/insights/customers-before-shareholders/
Seamless payments will distance consumers from understanding monetary value. Brands will have to reconsider the way they connect to customers providing more holistic and emotional value.
Permalink: https://www.futureagenda.org/insights/transactional-vs-emotional-2/
Consumers will become more loyal to business models that connect them to other people. Personal relationships will dominate – but within the safety of recognised global networks that act as insurance/reassurance for users.
Permalink: https://www.futureagenda.org/insights/the-sharing-economy-will-be-regulation-light/
With corporate transparency becoming a necessity, businesses have to address it as both an opportunity and a threat. Successful brands will find ways to take customers with them – even as they reveal their less attractive sides.
Permalink: https://www.futureagenda.org/insights/love-warts-and-all/
