Cultural Relevant Conundrum
In an increasingly global and diverse world how will brands embrace national consciousness and touch consumers whose national identity is disconnected to where they live? How will brands reconnect with the diaspora?
Title: Cultural Relevant Conundrum
Author: Future Agenda | https://www.futureagenda.org
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https://www.futureagenda.org/insights/cultural-relevant-conundrum
In an increasingly global and diverse world how will brands embrace national consciousness and touch consumers whose national identity is disconnected to where they live? How will brands reconnect with the diaspora?